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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. This contrasts with many intent-based advertising vendors, who serve ads to qualified audiences but don't tell clients exactly whom they’re reaching. The next step is to specify keywords to use as indicators of intent.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Let’s explore each of these options.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

Integrating the B2B marketing automation solutions with all the technology vendors. Marketers can analyze keyword rankings for themselves and their competitors and can generate a list of new keywords. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Customer.io.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes. The system can also create Facebook landing pages and track visitors to them.

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important. Vendors are another matter: there’s inherent scale economy to scanning the Web and social media once and applying the results to many different clients.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.