Ledger Bennett

MARCH 25, 2020

Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Ledger Bennett

DECEMBER 18, 2019

Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything. Other blogs that may interest you.

Growth Marketing 52

Growth Marketing Top of Funnel Digital Marketing Funnels Eloqua 52

Ledger Bennett

DECEMBER 18, 2019

Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything. Other blogs that may interest you.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Industry Keywords. Company Description Keywords. Robust Data Intelligence Platform(s). Market/sales intelligence software provide both marketing and sales teams with actionable data to fuel an ABM strategy. Headcount. #

Account Based Marketing 100

Account Based Marketing ABM Sales Management Budget Programs 100

Ledger Bennett

DECEMBER 1, 2019

Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything. Other blogs that may interest you.

Planning 52

Planning Resources Work Management Resource Management 52

Ledger Bennett

JANUARY 26, 2020

Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Valasys

JULY 1, 2021

Marketers can analyze keyword rankings for themselves and their competitors and can generate a list of new keywords. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 52

Ledger Bennett

FEBRUARY 24, 2020

Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything. Other blogs that may interest you.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Ledger Bennett

FEBRUARY 18, 2020

Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything. Other blogs that may interest you.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Customer Experience Matrix

JUNE 14, 2013

Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

NuSpark Consulting

AUGUST 23, 2018

The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. We compare that statistic to Company Z’s investment in content to determine their ROI.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Ledger Bennett

MARCH 12, 2020

Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything. Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Parsing can scan a text block for keywords and extract them. Openprise also integrates today with Google Apps and the Amazon Redshift database.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ledger Bennett

NOVEMBER 13, 2019

Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything. Other blogs that may interest you.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

LeadSloth

AUGUST 11, 2009

Same goes for keywords. For B2B keyword and ad testing, we tread with a bit more caution. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. The system can also create Facebook landing pages and track visitors to them.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Heinz Marketing

OCTOBER 4, 2021

I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition. You go to am Eloqua experience conference, very rarely do you see more hugs than handshakes at conferences, but Eloqua experience was one.

Top of Funnel 104

Top of Funnel Account Based Marketing Communities Cross-Selling 104

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. which ads, campaigns, and keywords generate calls). What’s your biggest challenge as a B2B marketer? Converting leads into customers came in 2nd. And demonstrating ROI came in 4 th.

B2B 120

B2B Landing Pages Leads Lead 120

Engagio

JULY 31, 2017

In all cases, intent is established by matching keywords relevant for the seller’s offering to the content the prospect engaged with. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

The Point

DECEMBER 6, 2010

26 Must-Have Negative Keywords for B2B PPC Campaigns. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack. Directories are a high-intent channel that can help sellers find and convert more buyers.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Webbiquity

SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service? Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

TrustRadius Marketing

NOVEMBER 14, 2019

SEO & Keyword Tracking: Web pages often hand you the tools to track keyword strength and compare your performance to market competitors. We use Eloqua to support direct messaging for the revenue administration. Alex Greger | Martech Solutions Architect | DemandLab.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

ClearVoice

JUNE 17, 2019

According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. It also necessitates research, whether for information or for keywords or to see what competitor are doing. Click To Tweet. The marketing industry needs (good) content marketing writers.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). The Inbound Marketing Automation tools have a lot of useful features, such as: Keyword research : find out which keywords to optimize for.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Marketing Insider Group

MAY 24, 2012

Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs. Monetizing Content: very few companies can achieve this state where marketing is a profit center.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Customer Experience Matrix

JULY 22, 2010

Eloqua and Silverpop are the obvious candidates. Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user. A few might survive as independents serving the most sophisticated clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

NuSpark Consulting

JANUARY 21, 2012

Keyword Intelligence: Keyword Research for Search, Social, and Beyond . A newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media. A great step-by-step guide on keyword strategy. Ron Jones. Outsmarting Google: SEO Secrets to Winning New Business. Steven Woods.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. When utilizing Google search campaigns, most companies rely solely on keyword targeting without audience targeting to generate their leads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

SEPTEMBER 24, 2014

Marketing automation ties together both video analytics (as viewership data is fed directly into contact records), and call intelligence data (where you’ll be able to tie calls to the exact marketing campaign, paid advertisement, landing page, even the exact keyword that drove the call). How exactly do you account for or track this?

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Leadspace

NOVEMBER 16, 2015

Our universal model allows you to pick a few keywords and build an accurate predictive scoring model from that. Again, if you need to give your vendor data to get started, you’ll be up a creek if you start a new venture or launch a new product in a new market. No need to bring your own data. We’ll find it for you. Show me the data!

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Use keyword research to coordinate content creation, SEO and social media efforts. • SEMrush is a valuable tool for analyzing your competition in SEO and SEM, search traffic, and keywords that work today. • Here’s a recap of a few of the key sessions and conversations from the summit.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. It did this by putting a former Eloqua employee, Jill Rowley, in the driver’s seat as the official “Social Sales Evangelist” at Oracle.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

SnapApp

SEPTEMBER 18, 2012

re actually often generated by auto-curating or keyword triggered apps that require no human involvement whatsoever after setup. Indifferent tweets or those with a neutral sentiment don't give readers a reason to click a link, or an opportunity for conversation.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. .’ To grab the attention of your older brother, you need something really newsworthy.&#. 5 Stars **.

PR 100

PR Tools Tips Blogger 100

EMagine B2B Blog

OCTOBER 6, 2014

Unfortunately we can’t get a good look at exactly what keywords are typed into search engines. How do you deal with Google Analytics “not provided” keywords? At eMagine we track the keywords for our clients with a variety of different tools including Moz. Within Google Analytics, you don’t.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40