Metadata

FEBRUARY 24, 2021

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io In 2020, Metadata raised $6.5m

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

LeadSloth

SEPTEMBER 30, 2010

This gives a good indication of a prospect’s intent. To organize a user conference, a vendor needs critical mass. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. They’re not spending as much on marketing as the other vendors.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. With intent data, you can turn four common ABM challenges into advantages.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. These insights are essential to accelerating opportunities and are clearly impacting our deals.”.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. Now things start get interesting.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

PathFactory

MAY 3, 2022

The sellers can get very granular about who their buyer is, requiring detailed knowledge on the ideal customer profile (ICP) as well as the buyer personas, use cases, and challenges you’re solving for, and the buyer is served a much more targeted experience when researching potential vendors and solutions. Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. Other vendors – notably Pardot – have followed a similar cost-removal strategy. Here’s where the free system comes back into play.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. and intent (do readers perceive that you are sincerely trying to help them, or merely doing a “hard sell&# ?). Seed this on Newsvine.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Engagio

FEBRUARY 21, 2020

Review the data provided by third party data vendors. For example, you may have many fields/data points for the engagement and firmographic buckets but limited within technographic and intent. Review the data provided by third party data vendors. Not everyone uses a third party data vendor, and there’s nothing wrong with that.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

chiefmartech

JUNE 6, 2016

” It doesn’t result in fewer marketing technology vendors in the marketing technology landscape. But there’s a reason that, for instance, Oracle’s ATG e-commerce platform is not tightly integrated with their Eloqua (B2B marketing), Responsys (B2C marketing), or BlueKai (DMP) products.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Too often I hear from companies that are headed down the wrong path in the decision process despite where they started (with good intentions). I often "ooh and ahh" over shiny bells and whistles.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

DealSignal

MAY 31, 2023

Use intent data to see which leads are ready to buy There’s still one more step to finding the prospects who are most likely to convert, and it’s a group of ready buyers that you probably aren’t even aware of. You need intent data to find leads who are looking for a solution like yours. Overcome that challenge with filtered data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Customer Experience Matrix

MARCH 19, 2015

Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Many of the original scoring vendors specialized in a single application. This lets the vendor charge more to each client and blocks out potential competitors. So, how do you deploy all this?

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 1, 2013

This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them. At a minimum, the vendors will connect with the most popular systems first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 13, 2011

It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

DealSignal

JANUARY 19, 2021

Use intent data to see which leads are ready to buy. You need intent data to find leads who are looking for a solution like yours. Intent data falls into two categories: first-party and third-party. Intent data falls into two categories: first-party and third-party. Free Guide: Questions to Ask B2B Data Vendors.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Webbiquity

OCTOBER 27, 2015

Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. So how can a B2B vendor stand out, and potentially create more sustainable competitive advantage? Those are vital benefits to be sure.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Heinz Marketing

MAY 7, 2018

I know we’ve had a connection through a common employee, Nicole, over the years but now it seems like more recently we’ve had other people trying to connect us, whether that’s vendors or other past colleagues, so excited to be able to do that via your radio show. How do you manage it, how do you optimize it over time?

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. What about custom events? Direct mail?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Lead Liaison

MARCH 1, 2019

Real-time demonstrations emphasized the company’s belief in immediate, intentional, and personalized follow up. This solution was on full display at EXHIBITORLIVE 2019, demonstrating how businesses can use it to run user conferences, vendor conferences, and road shows. What sets GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Heinz Marketing

MARCH 25, 2019

I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. She’s a partner in our firm and a mentor, and she talked about the first five years that she was a sales professional at Eloqua, it was like beating her head against a desk.

Top of Funnel 63

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 63

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. Because data decays at an alarming rate , you need email addresses that have been verified.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

6sense

AUGUST 24, 2017

We can easily make an argument that we add equal or more value compared to products like Salesforce (CRM) and Eloqua or Marketo (MAP) as we’re driving pipeline and revenue by creating new opportunities. There’s really nothing worse than having a great fit account and then losing them to another vendor who got to them first.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

SnapApp

DECEMBER 14, 2016

In 2017 smart B2B marketers will be making their big data small with analytics solutions and personnel that can connect the dots between intent, experience and action. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Back to top. Arnie Kuenn. CEO at Vertical Measures.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

FEBRUARY 16, 2021

I think at Gong, we’ve been very good intentional about our category play. Udi Ledergor: And it was a very intentional move, it all happened in one day. ” Elissa Fink: I guess for me, I was pretty intentional about it. Elissa Fink: And so, it was fairly intentional to do that. Jason Widup: No, no.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52