[Eloqua, InsideView] The Death of Cold Calling – Ending the Debate
The word “cold is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person - wiki. Marketing automation solutions like Eloqua manage opt-ins and content, all directly linked back to lead generation and sales acquisition costs. Does social media answer all the needs of every sales organization?
MARCH 18, 2011
SALES INTELLIGENCE VIEW [Eloqua, InsideView] The Death of Cold Calling – Ending the Debate