Turn around a struggling business
JANUARY 2, 2009
We’re going to map their needs and identify their personas — their personalities, their drivers and their sources of information. We’ll also get creative — soliciting input from customer and employees to find creative ways to get attention — such as a humorous and entertaining YouTube video. For info on companies and trigger events, we’ll use ZoomInfo or InsideView. And to automate our marketing activities, we’ll use Eloqua or Vtrenz. (A hypothetical introduction of a new CEO in a turnaround. I hope you find it illuminating.