Turn around a struggling business
JANUARY 2, 2009
We’ll clearly identify to whom we sell and who they are. We’re going to map their needs and identify their personas — their personalities, their drivers and their sources of information. For info on companies and trigger events, we’ll use ZoomInfo or InsideView. To map our selling process, we’ll use Salesforce.com or Landslide. And to automate our marketing activities, we’ll use Eloqua or Vtrenz. (A hypothetical introduction of a new CEO in a turnaround. Jeff). But we will do whatever it takes to get this company on solid footing.