The 10 most fascinating people in B2B marketing in 2017
Biznology
JANUARY 19, 2018
Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.”
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