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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

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B2B Marketing Guide

OutboundView

Within this space, you’re only discovering topical information such as employee count, revenue, location, or industry. Buyer Personas. We at OutboundView help our customers build buyer personas by focusing on two categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process.