Heinz Marketing
MARCH 28, 2024
In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.
Customer Experience Matrix
DECEMBER 20, 2012
Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. per share, which comes to $871 million.
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Customer Experience Matrix
APRIL 2, 2013
Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. Another way to look at it is this: Marketo would earn just 6% profit even if its sales and marketing costs were zero. It’s a major accomplishment.
Oktopost
OCTOBER 5, 2022
If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Use these guides to incorporate social engagement data into your lead nurturing: Marketo.
Martech
FEBRUARY 8, 2024
“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot.
Webbiquity
NOVEMBER 10, 2020
Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Mismatched Content Type Priorities.
Customer Experience Matrix
NOVEMBER 16, 2011
Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. All this new information begs for an update of the analysis of Marketo’s finances that I prepared last year. Remember that Marketo said it has $70 million cash on hand?
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