Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

Eloqua 40

Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore.

Marketing Automation Services 67

Marketing Automation Services Enterprise Management Marketing Automation Work Management 67

Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. The Definitive Guide to Social Engagement Data Inside of Eloqua. Meet Jennifer.

Eloqua 118

Eloqua Work Management Transparency Leads 118

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. It’s Valentine’s week, so let’s talk relationships.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Hey kid,” they said.

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. It’s going to be a fantastic three days that are just as much fun as they are informative. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Mismatched Content Type Priorities.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. I take time out between consuming information to just think, without any interruptions, music or anything else – I usually use my time on short flights to do just that.

Eloqua 40

Eloqua Work Management Marketing Management Product 40

Zoominfo

OCTOBER 28, 2018

Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 1. More informed sales conversations.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Several elements determine the success of your webinars. Presenting results of original research is often a strong draw. Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Contently

JANUARY 31, 2023

Content marketers, for our part, can use customer sentiment to inform content plans and ad spending in a way that prioritizes the channels, content formats, and subjects that AI predicts will be top-of-mind for customers in the near future. The information can help you understand your market reputation (or if anyone knows about you at all).

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. In our ebook, Litmus + Oracle Eloqua: The Three Pillars of Successful Email Marketing , you’ll learn about each pillar and how to use them to drive your email program (and love the process a whole lot more too!).

Eloqua 64

Eloqua Segmentation Email Marketing Campaigns 64

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. PathFactory is able to capture a plethora of information that helps inform both marketing and sales decisions. Nora H , Digital Marketing Associate.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Martech

DECEMBER 12, 2022

The quality of information coming out…is only as good as the quality of information that went in. With two or three templates using the same information across all of those forms, you can have consistent data in the same format across all of your sources, getting into your marketing automation system,” said Sharaf. Get MarTech!

Marketing Automation Services 101

Marketing Automation Services Marketing Automation Automation Optimization 101

Zoominfo

OCTOBER 28, 2018

Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Improve Close Rates More informed sales conversations.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Customer Experience Matrix

FEBRUARY 21, 2014

The system doesn’t store any information about individuals. It also goes beyond Web site personalization, which requires people to at least visit your Web site and in most cases actively provide information about themselves. I’ll assume the Eloqua integration is most interesting to readers of this blog.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn allow this information to be used by advertisers? News Social Media Demandbase eloqua LinkedIn video'

Linkedin 100

Linkedin Eloqua DemandBase Privacy 100

Customer Experience Matrix

APRIL 2, 2013

The S-1 registration statement gives considerable new information about Marketo’s business. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

PathFactory

AUGUST 11, 2021

In a recent blog post, Oracle shared how their marketing team uses PathFactory to accelerate their Oracle Eloqua nurtures, optimize content delivery and engagement on specific product segments of their website, and improve their understanding of insights such as which content assets are performing and which accounts are viewing content.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Litmus

AUGUST 31, 2020

Breaking down silos and sharing insights across teams helps your company make informed marketing decisions. Have Eloqua ? Your email list is an engaged segment of your target audience, which means they can teach you a lot about what drives results. Get your copy ?. We know how crucial your ESPs are to the success of your email program.

Email Marketing 98

Email Marketing Eloqua Marketo Paid Search Agency 98

InsightSquared

APRIL 12, 2018

For most companies, the CRM system is where the operational data is created, updated, and worked on – this includes data such as opportunity information, which is necessary to measure the effectiveness of marketing activities. The MAP is not always the system of record. Marketers’ needs are becoming more sophisticated.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. Have these individuals been on your website?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

SendinBlue

AUGUST 24, 2020

There are also prebuilt signup forms to help you grow your email lists and collect customer information for personalization. Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey. Both include 500 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

PureB2B

MAY 30, 2022

These days you can’t just subsist on demographic and firmographic information anymore. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Look no further if you want to know what that means & how to use it. We’ve got everything you need to know about it.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

FEBRUARY 1, 2012

The VEST provides by far the most detailed, objective information available on industry vendors. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. For more information on the new VEST report, visit www.raabguide.com/vest.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Smarte

DECEMBER 9, 2021

But, just this information is not enough for you to personalize your communication. You need in-depth information about your customers to improve customer experience and let them know that you are aware of their day-to-day challenges and are equipped to solve them. This is where data enrichment shines. Improve efficiency.

B2B 98

B2B API Eloqua B2B Sales 98

The ROI Guy

AUGUST 24, 2018

When the tool captures the lead information, this campaign id should be associated and passed as well, assuring proper campaign source attribution. Sends known profile information to reduce responses and burden - If you already know profile information on your prospect, why ask for this information again within the interactive tool?

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

TrustRadius Marketing

JANUARY 8, 2020

Then, we will give you the same information on 5 of its top competitors. . Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

KoMarketing Associates

AUGUST 23, 2016

However, I think the majority of the company’s successful on this social platform is due to their ability to find and share information that will resonate well with the audience. Because LinkedIn is a professional network, as a best practice, B2B marketers aim to share highly educational resources and informational pieces on the platform.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120