KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. 10 of the Best B2B Internet Marketing Infographics of 2012. 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Again, consider the example of Hubspot in inbound marketing, referenced above.)

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Valasys

JULY 1, 2021

Marketo is best recommended for companies that are planning to use advanced B2B marketing automation solutions. This fully loaded marketing automation solution provider offers an exceptional level of service and comes with a matching price tag. Eloqua is also exceptional for those prioritizing tight CRM integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Cambridge, MA – [link]. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. B2B marketing automation systems are built for lead nurturing and provide a foundation adequate for that purpose.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. Customer Relationship Management Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

LeadSloth

AUGUST 11, 2009

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 8, 2011

HubSpot has always been quite clear that it is focused on small-to-mid-size businesses and that it offers “inbound marketing” rather than traditional marketing automation. In fact, it has always been highly dismissive of traditional outbound marketing as essentially obsolete – a claim it repeated again yesterday.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. At a Glance: The Best Marketing Automation Platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it. (For

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” The mantra, “we’ve got to merge these databases together,” is finally being addressed through marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” The mantra, “we’ve got to merge these databases together,” is finally being addressed through marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Ledger Bennett

MAY 24, 2018

The benefit to the marketer? For one global computer software client, we ran a 3-month test, splitting the budget equally between one campaign using sponsored content integrated with lead gen forms, and another campaign using sponsored content directing users to a gated landing page. So, where’s the evidence? . But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Hubspot

OCTOBER 13, 2014

The first major shift is the move from on-premise to cloud-based software and hardware, typically delivered in a Software-as-a-Service format (SaaS). In a world where most software and hardware is in the cloud, how will resellers earn money? of assets to build out its Marketing Cloud. IT Reseller Community.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Well, people don't want or need these annoying interruptions anymore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

SEPTEMBER 24, 2019

The best video hosting software goes even further: It integrates into your existing applications to make the business run better. What other software will your videos need to work with? Best for: Inbound marketing. The biggest difference between Vidyard and other options is that it’s sales and marketing ready.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Martech Advisor

OCTOBER 7, 2019

Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The ubiquity of marketing automation software across B2B and B2C organizations can be attributed to organizations adopting the inbound marketing methodology.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Marketing Insider Group

JULY 28, 2011

Scott Brinker is President & CTO of ion interactive , a company that delivers post-click marketing software and services. He is also the author the Chief Marketing Technologist blog where Scott demonstrates his leadership in this area. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

APRIL 15, 2014

We were focused on growing the business, acquiring customers, and building a software platform that was useful and powerful. Of course we both want to win in the market but we always respect how you show up. ” Alex has since left Eloqua for another venture, but to me, his comment was a great reminder of what matters.

Rules 28

Rules Eloqua Hubspot Transparency 28

Atomic Reach

MARCH 7, 2019

Interestingly enough, it is safe to say many of these companies have mature marketing teams who recognize the value that strategic content marketing can bring to a business. After all, a study by Kapost and Eloqua in 2017 states that content marketing gets three times more leads than paid search advertising.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 91

OutboundView

SEPTEMBER 20, 2018

Outbound Marketing Software & Tools. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Inbound Marketing. Remember, inbound marketing is time-consuming and often takes a long time to pay off.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. The average marketer relies on seven different digital marketing tools to keep them from going insane. Price – Freemium.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. This point is core to inbound marketing. Eloqua's Amazing Infographics. Visual Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. With the tap of a smartphone, access important marketing analytics.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Bambu, a G2 Crowd leader for employee advocacy software, helps marketers raise brand awareness by providing an easy platform for employees to share content through. Email Marketing If you’ve worked in marketing for any length of time, you know email can be powerful.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

DECEMBER 14, 2016

This is real inbound marketing - no need to mention sales. How Content Marketers ditribute their content across Social Media. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. CEO/Founder Bluleadz Inbound Marketing. Forget the software.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62