article thumbnail

AI-powered martech releases and news: March 28

Martech

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing. Get MarTech!

article thumbnail

Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Salesforce Einstein and the Challenge of AI for B2B Marketing

Leadspace

Marketers are seeing decreasing results from marketing automation, including lower open rates and conversions, primarily because they are using stale data from their CRM or traditional data vendors. AI is certainly at the hype stage right now, and the hype will only grow. Solving that problem is fundamental to the success of AI.

article thumbnail

Good News for Microsoft Dynamics Customers: New Integration Brings Winning Combo of AI, Big Data

Leadspace

One major Dynamics customer saw more than 30% increases in open rates for their email marketing campaigns, while doubling their click-through rates. Dynamics customers who have already been using Leadspace via our custom API offer a glimpse into the kinds of exciting opportunities that lie ahead.

article thumbnail

5 Great Marketing Automation Platforms

Outbrain

And by customizing automation workflows , marketers can achieve even higher click-through rates and open rates. Hubspot Marketing Automation. Oracle Eloqua . Suitable for: Medium to large enterprises. Pricing begins at €1250/mo. For US pricing, contact the company). Pricing starts at $9/mo.

article thumbnail

More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . We use Eloqua to support direct messaging for the revenue administration. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns.

article thumbnail

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License.