Customer Experience Matrix

JULY 11, 2011

The micro-business segment is concentrated among three vendors: Infusionsoft and OfficeAutoPilot, which serve micro-businesses almost exclusively, and HubSpot, which estimates 50% of its clients are micro-businesses. The slowdown in growth rates applies to the both sets of vendors, although the small and mid-size group is slightly stronger.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2011

Among B2B vendors, Eloqua is the poster child for this approach. HubSpot is following this approach most aggressively although others are also applying it in places. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. ease of use. full service.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 27, 2010

I excluded HubSpot because it is a fundamentally different product.)

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I have checked out Hubspot and LeadLander. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management DemandBase Work Management Marketing Management 40

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Mike Volpe , VP of Inbound Marketing, Hubspot. Steve Woods , CTO, Eloqua. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. Mike Volpe, VP of Inbound Marketing, Hubspot ( @mvolpe ). The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40