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New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

Vidyard

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video is Becoming More Integrated with Business Systems.

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New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

Vidyard

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Marketers today need little convincing that video is a powerful content form.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. What Does it Do for You? Conclusion.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Tracking method – Eloqua. . . New backlinks.