Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. 2) HubSpot. HubSpot handles inbound holistically. 7) Oracle Eloqua. Marketing can’t be automated.) Pricing: contact vendor. 6) InTouch.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Tomorrow People

MARCH 13, 2018

Lead nurturing and scoring. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Channel management; paid, earned and owned media. Integrated campaigns. Thought leadership management. Reporting contribution and attribution. Marketing automation. Account-based marketing. On and offline strategies.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Atomic Reach

FEBRUARY 7, 2019

Jonathan Bentz from Direct Online Marketing says, "Our team's biggest challenge with content marketing is creating content that dependably supports our lead generation efforts". As shown, it is clear that lead generation is the ultimate driver for teams investing so heavily into content marketing.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. b) Assistance With Lead Nurturing. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Marketing Insider Group

JANUARY 8, 2013

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA. Follow my friend @ noyesjesse. I hope you enjoy these B2B marketing blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Marketing Automation Services 45

Marketing Automation Services Lead Ranking Lead Scoring Interactive Marketing 45

Customer Experience Matrix

OCTOBER 17, 2012

This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Vidyard

SEPTEMBER 1, 2015

So without further ado: Eloqua. Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” A great voice of reason, Hubspot’s blog gives marketers the insights they need to use automation tools effectively.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

TrustRadius Marketing

NOVEMBER 14, 2019

Lead Management Features. Lead Database: Email clicks, website visits, and scoring changes can all be automatically logged or triggered by outside sources connected to your CRM. Lead Nurturing: Emails can be triggered based on a predetermined campaign, and in a sequence that aligns with the customer’s purchase journey.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

SEPTEMBER 2, 2015

So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Hubspot “Automating bad processes doesn’t magically make marketing better.” Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ViewPoint

AUGUST 30, 2012

He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis. They’re generating tons of leads.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Conclusion. Leave a comment or email me.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Lead Nurturing. Brian Carroll.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Bluetext

FEBRUARY 8, 2021

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. Trust a digital & email marketing agency to help drive your lead generation tactics across your website, resources, or social media. . Gated content .

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. It can also evaluate the chances of converting this lead based on predefined rules. This is called lead scoring. An automated welcome email then can start a lead nurturing process with each new lead. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Oktopost

OCTOBER 12, 2022

Use these guides to incorporate social engagement data into your lead nurturing: Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. The Definitive Guide to Social Engagement Data Inside of Eloqua. The Definitive Guide to Social Engagement Data Inside of Marketo. Meet Jennifer.

Segmentation 118

Segmentation Eloqua Transparency Marketo 118

Hinge Marketing

AUGUST 15, 2014

Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. There are a number of marketing automation software solutions available. Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

thePoint

MAY 25, 2018

Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Lead Generation, Lead Management & Lead Nurturing. These include: Ability to identify what offers or content might work in a nurture campaign.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I have checked out Hubspot and LeadLander.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Envy

DECEMBER 31, 2019

Marketing automation tools such as HubSpot , Marketo , Pardot , and Eloqua enable teams to nurture leads like never before, set goals and KPIs and provide the much needed visibility that suspicious opponents crave. However, this has also led to an overreliance on tech to bridge the gaps between sales and marketing.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

B2B Marketing Directions

APRIL 7, 2019

Adoption - Eighty percent of the survey respondents said they already have a marketing automation solution in place, and those respondents indicated they were using at least one of these marketing automation solutions - HubSpot, Marketo, Eloqua, Pardot, SharpSpring, or Act-On.

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Automation Marketing Management 58

Customer Experience Matrix

OCTOBER 11, 2012

Looking over the published materials and listening to the investor relations conference call, it seems that ExactTarget’s motive was gaining access to Pardot’s lead nurturing and scoring capabilities. Per employee figures are $225,000 for Marketo and $151,000 for HubSpot, which were growing at least as fast as Pardot.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Knowing how to set up workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. boost customer engagement and the overall CX.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

TrustRadius Marketing

DECEMBER 4, 2019

Lead Management. Lead database Behavior tracking across channels Lead nurturing Workflow automation Lead scoring Integration capabilities with sales tools. Landing pages and forms Email management Triggered emails Dynamic web content Website visitor tracking Mobile Optimization SEO/PPC integration.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

ClearVoice

OCTOBER 28, 2019

Let them know that if someone provides just a single point of contact, such as an email, that you won’t qualify the lead yet, and won’t send it over to sales. Getting only an email address may be enough to start some real lead nurturing and brand building with the consumer. The second time they come back, you ask for their name.

Top of Funnel 58

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 58

LeanData

DECEMBER 28, 2015

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is someone who has appeared on your radar and might be interested in learning more about your product or solution.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is someone who has appeared on your radar and might be interested in learning more about your product or solution.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeadSloth

JANUARY 12, 2010

Mike Volpe , VP of Inbound Marketing, Hubspot. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

DECEMBER 28, 2015

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is someone who has appeared on your radar and might be interested in learning more about your product or solution.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is someone who has appeared on your radar and might be interested in learning more about your product or solution.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Hubspot

OCTOBER 29, 2019

Instead of a hard closing tactic, social selling more closely resembles lead nurturing. After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001. Gleanster, Nurture Marketing for the Overwhelmed Marketer, Mar 2013).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Inbox Insight

NOVEMBER 13, 2018

Newsletter emails can include more general blog posts, news or editorials, while targeted lead nurturing campaigns enable you to promote individual pieces of content on a targeted basis. Joe Chernov , director of content marketing at Eloqua, says: “Here’s an unpopular answer: You have to earn it.”.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics. Could Facebook become a Lead Nurturing platform? Could Facebook become a Lead Nurturing platform? So, why is it that so much B2B content misses the mark?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40