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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

Within the email marketing software, marketers can create beautiful emails, automate email campaigns to subscriber lists, and reach a massive audience while complying with privacy regulations. Marketers have a more complete view of customers — across SMS, social media, web page activity, and other channels.

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What You Can (and Should) Ask for on Your Landing Page Forms

Hubspot

Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Seem like a tall order?

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. A screenshot of HubSpot’s marketing automation platform (via HubSpot).