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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Share and Enjoy.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Email Marketing Lead Nurturing

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1. What does “Dominate Your Communications” mean?

HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). As I say, pretty much what we suspected.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Going Big on Small: Joe Payne on HubSpot’s $32M Round

It's All About Revenue

Much will be said over the next few days about HubSpot’s $32M Series D round.  The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors).  Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business.  should note that Eloqua serves a very different market than HubSpot. HubSpot is going big – on small business. by Joe Payne | Tweet this.

HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration. HubSpot didn’t make that claim for its Performable deal, which shows an admirable sense of reality.

The 14 Best Marketing Automation Tools

Webbiquity

Showcase reviews:  SnapApp. 2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically. Showcase reviews:  201 Digital. 7) Oracle Eloqua.

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20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Social Media B2B marketing Constant Contact General Electric hubspot pinterestIBM Juniper CSC. CSC

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6 Sure-fire, Can’t Miss Ways to Increase Blog Views

It's All About Revenue

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment.  Content Marketing blogging blogging tips content curation content management Eloqua headline writing hubspot Joe Payne ListsThen we came up with six absolute locks for triggering views. Here goes: Host original content. And fast.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

It's All About Revenue

Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable social media component to their demand generation system. Companies that prefer a more organic model (create great content, facilitate sharing) may prefer Eloqua Social Suite. Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It also gives marketers options.

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

It's All About Revenue

HubSpot founders Brian Halligan and Dharmesh Shah wrote a super book called Inbound Marketing. At Eloqua, we’re proud our content marketing program has earned more awards than anyone else in our category. Content Marketing Eloqua google insights inbound marketing marketing automation seoThe question is, Why ? For one, there is a “modern marketing” element to the terms.

We Should Be Asking: “Why Didn’t Marketo Raise More?”

It's All About Revenue

Marketo recently launched a low-cost product that competes directly against HubSpot. In fact, Marketo’s CEO referred to HubSpot as his company’s “East Coast doppelgänger” in a recent Xconomy article. But But when you compete against HubSpot, you’re not only competing against a well-funded, well-oiled “inbound” marketing machine. You also compete against Salesforce and Google, each of whom recently made strategic investments in the company.  Of course, it’s not only HubSpot in this crowded segment.

A Brief History of Marketing

The Effective Marketer

Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history. Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Maybe I am being too picky. What do you think?

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

It's All About Revenue

Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. Share email.

16 Experts Answer, “What makes a great infographic?”

It's All About Revenue

Mike Volpe, CMO, HubSpot : The best infographics have a high density of information and are easily consumable.  It is an art to be able to take a lot of data, or a number of concepts, and boil it down to one image.  If your infographic makes sense when you look at it for 5 seconds, but is still teaching you things after you have looked at it for a full minute, then you know it is good. by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Then what?

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Smart B2B Content, Awesome B2B Content and the Grid

Social Media B2B

We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. from Eloqua Blog. Last June, Eloqua published the first infographic on the then-nascent content marketing industry. from Hubspot blog. Blogging Communications Marketing Circle Research Eloqua Hubspot Marc Meyer marketoEvery B2B social media approach needs to start with remarkable content. If it is not shared, it is not discovered.

How Great Automation Software Helps Make the Case for Social Media ROI

WindMill Networking

They designed a social media demand generation strategy and supported it with Eloqua’s marketing automation software. To do this, Sage uses Eloqua landing pages that are tied to specific social channels, or they use query strings. They implemented Hubspot’s platform , which allowed them to centralize their digital marketing efforts and use one portal for all social media posts. Like most marketers, I’ve been warned that too many “features and benefits” could bore my audience. found three great case studies: CASE STUDY #1 – SAGE SOFTWARE. CASE STUDY #3 – TM LEWIN.

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua.

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

We classify industry vendors into four groups: - micro business vendors (Infusionsoft and OfficeAutoPilot) - HubSpot (a category of its own because it’s not quite standard marketing automation and is big enough to treat separately) - enterprise vendors (Neolane, Aprimo, Silverpop, and Oracle) - core B2B marketing automation (everybody else: Eloqua, Marketo, Pardot, Genius, Act-On, et, al.)

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Tags: Marketing Automation and Demand Generation CMS pricing Content Marketing demand generation software Eloqua Genoo marketing automation platform HubSpot landing pages lead scoring marketing automation software Marketo microsites SaaS content management system Salesforce.com Silverpop B2B Engage Share this on del.icio.us. Digg this! Post this on Diigo.

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

The biggest gain is by Hubspot, which went from 40,000 to 100,000 followers using Twitter’s advertising program of Promoted Accounts. One of the components of the ranking is the ratio of followers to followings, and Hubspot, like the other companies gaining followers, did not increase the people they were following accordingly. Hubspot ( @Hubspot ). 3. Other B2B company Twitter accounts that were ranked, but did not make the top 10 were @Accenture , @Eloqua , @Intel , @MarketingSherpa , @Oracle , @Salesforce and @SAP. March 2011). Ranking. 1. Change.

8 Great Marketing Infographics To Inspire Your 2012 Objectives

B2B Marketing Insider

“ The Content Grid version 2 ” – by  Eloqua. “ The Modern Marketer ” by  Hubspot. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. hope these infographics help to inspire your objectives and efforts as we kick off 2012! Great Marketing Infographics.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase. products are pretty stable, too.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). But… you just broke part of your lead gen machine. Maybe not.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). But… you just broke part of your lead gen machine. Maybe not.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

It's All About Revenue

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. categories. Product News

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. B2B lead generation and lead flow are critical to your business. Just build it.

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. B2B lead generation and lead flow are critical to your business. Just build it.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. EloquaEloquaEloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. Cambridege, MA – [link].

Seven Ways to Humanize B2B Marketing

Webbiquity

Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement.

Marketing Monkeybusiness: 5 WOM Antics to Avoid

It's All About Revenue

Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series.  We have a saying here at Eloqua: “Get it done and do it right.”  Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  Rather than invest in a sponsorship, you decide to get cute.  Always loved that. 

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This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?

Junta 42

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah (HubSpot): There have been more than a few times over the past year where Robert and I haven’t exactly seen eye to eye with the publishing methods of our friends at marketing automation company HubSpot. This week’s show. What’s Next? Image source. How do I subscribe?

20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

Eloqua’s  All About Revenue  the @ Eloqua  blog explores the role innovation plays in revenue generation. Hubspot’s  Inbound Marketing Blog  - The @ HubSpot Inbound Internet Marketing blog covers all of inbound marketing — SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics. Follow Eric.

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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients. See www.raabguide.com/vest for details. doubt we’ll see new numbers from them in the future.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Do they go with a top-of-the-line tool like Eloqua, or Marketo? Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements? That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. They say, “Okay, go!”

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Marketing Automation and SnapApp: The One-Two Punch

SnapApp

Eloqua. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. Marketo, HubSpot, & Pardot. HTTP POST/GET.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Spring 2016 Product Release Highlights

Captora

Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence. Enterprise-grade Functionality & Integration.