ANNUITAS

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

This evaluation looked at the four market leading platforms today—Oracle Eloqua, Marketo, Salesforce Pardot and Hubspot—analyzing 112 requirements that are critical for enterprise environments. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis. Operations and Reporting.

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A B2B Perspective of Dreamforce

ANNUITAS

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. Other vendors on display were Genius , eTrigue , HubSpot , Aprimo and ActOn to name a few. Adjacent to them with more than significant displays were Pardot & Silverpop.