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Passing the Eloqua B2B Masters Exam: A How-To Guide

Ledger Bennett

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

Eloqua 40
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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Listen to Ann some of the background and stories covered in her latest book, Everybody Writes. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Marketing Insider Group can help. Looking for more fresh marketing insights?

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100
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Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. It lets me look forward to seeing what they add next. _ *Had you assumed Eloqua already did that? Some do, most don't.

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“How I Work”: Pierre Custeau Vice President of Product Management Eloqua at Oracle @pierrecusteau #HowIWork

Heinz Marketing

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent? Name some supportive people who help make it possible to do what you do best? I am truly honoured to be writing this right now.

Eloqua 40
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Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

Coincidentally, I was already planning to write today about industry financials. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.