NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. For example, go through a copy of Information Week, and ¾ of the ads promote a unique URL that houses specific downloadable content. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. For example, go through a copy of Information Week, and ¾ of the ads promote a unique URL that houses specific downloadable content. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Doing this in real time helps employees, customers and prospects feel like they are right there with you. It’s that easy.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. There is no need to manually upload or encode a separate file or re-embed the video.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. There is no need to manually upload or encode a separate file or re-embed the video.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

The ROI Guy

MAY 14, 2012

All with one click, the interactive white paper wasgenerated, prospect engaged, and lead captured, helping Tony fulfill his lead generation goals. As the opportunity was qualified and passed to sales for engagement, the PDF report followed, to help improve prospect intelligence and engagement.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But that doesn’t help with getting more visitors to your site. Website quality checking : structure your website properly (title, description, URL & headings).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Optinmonster

JUNE 21, 2021

If someone doesn’t meet the criteria for your targeting rules (perhaps they’re not visiting the right URL for your offer, for example), then the campaign won’t appear. You’ll also have a handful of targeting rules that help you grow your list fast. These targeting rules help you grow your list FAST.

Cost 64

Cost Lock-In Pricing Price 64

markempa

APRIL 18, 2007

Yes, lead management software and dashboard tools are hot now because pressure for more measurable ROI is greater that ever and these tools can help you, but make sure you take a more holistic approach. So are you using metrics that actually help you look forward? What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

EMagine B2B Blog

OCTOBER 6, 2014

If you want to make sure your email tracking is accurate, you want to be sure to encode all the links featured in your email campaigns with the Google URL Builder so you can clearly see which visits to your site originated from your emails. Long story short, email tracking is faulty by nature. What does semalt.semalt mean?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Tap your internal subject matter experts and help them create personal brands. Google does a good job of this with the help information for their various tools. • Some also serve as management platforms, which is helpful. Minimize the data stored in the barcode by using a shortened URL.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Online Marketing Institute

NOVEMBER 4, 2010

It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call. An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Litmus

SEPTEMBER 7, 2021

You have to swap out image URLs, compile code, and upload that to your ESP… and you need to repeat that process every single time you make changes to your email. Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process.

Eloqua 72

Eloqua Enterprise Management Marketing Automation Services Efficiency 72

Customer Experience Matrix

MARCH 25, 2012

By contrast, users design the flows by filling out a simple form within Kwanzoo and then receive HTML snippets – simple calls to Kwanzoo-hosted URLS – that can be embedded anywhere. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

MAY 7, 2018

And so I want to spend a little time digging into those, and learning what you guys are doing, to help give other people that are trying to raise the game of their marketing operations team a little bit. And knowing that some vendors clearly are gonna come in, and maybe have some insights or a reframe that can help you as well.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

DealSignal

MAY 31, 2023

In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. Can marketing help you find the right content? Can they help with planning the messaging for outreach? This free guide will help! You need to be reaching out to potential buyers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. It's super helpful for organizing prospects into segmented cohorts and tracking the progress of where our potential customers are in the sales pipeline. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Kapost

MARCH 17, 2017

Benefit : Brand guidelines support alignment and help eliminate never ending updates. From there, outline other essential fields for each asset that aren’t part of high-level taxonomy, including title, publish date, URL, channel, short description, page views, etc. Here are a few stats that might help prove my point.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

DealSignal

JANUARY 19, 2021

In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. Can they help you find the right content? Can they help with planning the messaging for outreach? This free guide will help! You need to be reaching out to potential buyers.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

NetLine

MAY 1, 2018

There are lots of other integrations (Marketo, Pardot, On42, Eloqua, etc.), Step 2: Enter the Hubspot API Key in the URL field: [link]. Then, grab the Portal ID and GUID from your Hubspot form URL. If you get stuck, send a note to portal-support@netline.com – we’ll help get you unstuck and on your way in no time.

Fulfillment 49

Fulfillment Hubspot Top of Funnel Sales Qualified Leads 49

KoMarketing Associates

JUNE 26, 2014

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

JULY 21, 2015

With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Convince & Convert

MARCH 18, 2016

I want to add some much-needed clarity to marketing technology, and Marketing Marvels helps. Welcome to episode number 2, dos, of Marketing Marvels, the show from Convince & Convert Media where I help you discover new marketing technology to improve what you’re doing in your business. Jay: Hey guys, it is Jay Baer.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Outgrow

MARCH 5, 2020

A combination of Uberflip and SnapApp offering will help marketers understand not only what engages the buyers, but how far they engage with it and which kind of questions grab their attention the most. It helps top brands curate interactive content in order to generate new traffic and increase lead conversions. Ion Interactive.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

Vidyard

SEPTEMBER 18, 2019

That’s not all, either: Email marketing helps you build a library of videos that you can reuse over and over to achieve a similar lift across social media and your website. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. How to Add Video in Email.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Velocity Partners

NOVEMBER 13, 2018

So if you do find yourself facing this challenge, there aren’t a lot of real-life, front-line, in-depth case stories to help you. We went on to help the new (and excellent) management team change their company name to [no, I won’t tell you] and developed an awesome visual identity based on balloon animals (Best.

Brand Identity 67

Brand Identity Branding B2B Work Management 67

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. Lastly, new campaign design UI will help shorten the time it takes to get first campaigns up and running. That can really help you apply different nurturing strategies for different types of leads.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Vidyard

SEPTEMBER 8, 2014

To help with this, I developed the Six Principles of Marketing Automation Data which you can reference. Go beyond simply knowing Marketo or Eloqua. Select Integrations that Help Close the Reporting Loop Most Marketo administrators think of integrations as an extension of the system, simply a way to pull in data automatically.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Vidyard

SEPTEMBER 14, 2020

Video email marketing is exactly what it sounds like: Adding video to your email sends to help them stand out in inboxes. How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JANUARY 15, 2013

Follow these steps to help you determine what information you can (and should be) asking for on your forms. And to help you do just that, you also need to eliminate any friction on your landing pages. Website URL. Step 1: Understand Page Friction. Think fast! Email address. Phone number. Company name. Number of employees.

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28