Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. This means that the direct system cost is pretty much insignificant compared with the marketing budget it will help to manage. These are the other 75% of the typical marketing budget.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

markempa

FEBRUARY 18, 2013

She mentioned a few areas where MA software can help Marketing: Automatically sending large quantities of emails. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. Providing performance tracking and analytics on campaigns.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Marketing Insider Group

MAY 24, 2012

Content strategy may literally save marketing through an understanding of what, why and how you’re going to deploy 3 distinct types of content: entertaining content, educational content and utility content (like apps) that help customers. It helps to inform content consumers what is coming and it helps the production process.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. It helps to think of marketing automation as a set of technologies that enables lead management. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Golden Spiral

NOVEMBER 8, 2018

Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Does your website quickly and succinctly help them feel at home on your site, understood, and that you can answer their questions? Trade Show Season. Is your website ready for your next trade show or event ?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Vidyard

FEBRUARY 19, 2014

In our case, the solid attention span data and contact info we collected in the campaign showed us that Karl Farley was a hit with our target, and we got great feedback when Karl was recognized by “fans” at our trade show event.

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

SnapApp

APRIL 3, 2014

As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! Calling all Marketing Rockstars.

Planning 48

Planning Marketo Eloqua Landing Pages 48

Allocadia

JUNE 7, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. Today, we announced new insights to help marketers optimize investments across the customer journey. New from Allocadia: Measure investment across the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. Today, we announced new insights to help marketers optimize investments across the customer journey. New from Allocadia: Measure investment across the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

The Effective Marketer

MARCH 9, 2010

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: A lot of copy in this email in a space that makes it look cramped doesn’t help the reader. Big but concise lead-in. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

NOVEMBER 1, 2010

2) PR and TV are popular for building brand but trade shows and email raise awareness best. While the economy has put the brakes on corporate travel, trade shows still managed to gain ground, as sales like to press the flesh in these venues and buyers circle exhibit halls gauging product buzz. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

APRIL 18, 2007

Yes, lead management software and dashboard tools are hot now because pressure for more measurable ROI is greater that ever and these tools can help you, but make sure you take a more holistic approach. So are you using metrics that actually help you look forward?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Fashion Shows. Trade Show. By TJ Raphael. Enter State.

B to B 40

B to B Paid Content Social Media CMS Development 40

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. The answer – it doesn’t change it, it helps it. Consolidation in the martech space is nothing new.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

thePoint

MAY 25, 2018

This inventory can help gauge where you are now and create a roadmap over time to accomplish that staffing/outsourcing goal. If you are going outside to gain help in this area, the next incremental option should serve you better. Where did you score the highest? Priorities/Actions. We have now identified resources. Priorities/Actions.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Customer Experience Matrix

MARCH 25, 2012

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e.,

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. ™ integrates with a multitude of CRMs, including Salesforce.com and Microsoft Dynamics, as well as marketing automation platforms such as Salesforce.com Pardot, Oracle Eloqua, Salesforce.com Marketing Cloud, Adobe Marketo, and HubSpot. ™ features, click here.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Heinz Marketing

SEPTEMBER 3, 2018

Rely on the team and the ensemble you have around you… there are just so many really fantastic ideas that help you engage and interact with not just those people internal to your organization, but also people that you are trying to reach, you’re trying to communicate to, and those you are trying to better understand.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

PureB2B

MAY 30, 2022

You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand. A strong sales lead creation setup will help you: Respond to inbound inquiries from potential clients.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Heinz Marketing

OCTOBER 29, 2018

It’s a super helpful tool that I highly recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. Laura: Yeah, I get a question a lot from people that want to say, how do I get people to my trade shows. MailTag.io

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Very helpful article. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!).

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Heinz Marketing

JANUARY 22, 2018

When I say we’re the leader here, part of that is because we’ve built this conversational AI platform and used it to create AI assistants, and we deploy these AI assistants using a SaaS model software as a service model to help solve very specific business problems. Alex Terry: You raise a really important point, Matt.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Zoominfo

AUGUST 7, 2018

Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Sprout’s comprehensive social listening features help marketers measure brand awareness, monitor relevant keywords, and identify influencers with high follower counts.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Market Intelligence Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Sprout’s comprehensive social listening features help marketers measure brand awareness, monitor relevant keywords, and identify influencers with high follower counts.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130