Allocadia

JUNE 7, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. Today, we announced new insights to help marketers optimize investments across the customer journey. New from Allocadia: Measure investment across the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. Today, we announced new insights to help marketers optimize investments across the customer journey. New from Allocadia: Measure investment across the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is very helpful for forecasting. . . #7: Each area can help identify points that need optimization to improve overall sales.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

PureB2B

MAY 30, 2022

At best, this kind of approach will result in you getting lucky once in every thousand or so lead touchpoints. A strong sales lead creation setup will help you: Respond to inbound inquiries from potential clients. Monitoring your lead creating tactics will help you unravel which tools are bringing the best ROI.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. It's super helpful for organizing prospects into segmented cohorts and tracking the progress of where our potential customers are in the sales pipeline. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. Each of these groups can help extend the reach of your message, so all three need to be addressed in your amplification strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

chiefmartech

AUGUST 14, 2017

The keynotes at MarTech Boston were selected to give you a real-world perspective on this “grand view,” which I believe will help shape the way you make martech effective in your own organization. Davor Sutija , CEO of Thinfilm , will close with a presentation on Extending the Benefits of Digital to the Physical World.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

PathFactory

MARCH 21, 2019

The role of marketers must be to help buyers buy; to enable them to find the right information at the right time and be responsive to their needs in real time as they navigate their own unique buying process. For every buyer. How cool is that? Like many B2B companies, nearly 30% of their content library consisted of whitepapers.

Top of Funnel 74

Top of Funnel Eloqua Content Touchpoints 74

Martech

FEBRUARY 25, 2022

Inbox Monitoring helps clients ensure maximum deliverability to Inboxes across providers and, thus, engagement. Here are a few ways AI is leveraged in the platform: Acoustic Campaign saves marketers time and helps them be alerted of any unexpected changes in email metrics with anomaly detection for emails in a journey program.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118