Remove help test
article thumbnail

New: Integrate Litmus with Oracle Eloqua

Litmus

Today, we’re excited to announce a new integration with Oracle Eloqua, giving you the ability to utilize the power of Litmus Email Previews without ever leaving the Oracle Eloqua Email Editor. Oracle Eloqua empowers marketers to create powerful and engaging cross-channel experiences that need beautiful, on-brand content.”

Eloqua 53
article thumbnail

AI-powered martech releases and news: March 28

Martech

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100
article thumbnail

Content Marketing KPIs for Your Content Strategy

ClearVoice

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

article thumbnail

11 of the Best Marketing Automation Platforms

SendinBlue

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

article thumbnail

How to increase your conversion rate in email marketing

Conversica

These categories will help you cater your content so that email recipients will be more receptive to your messaging. Always be testing. If AEs and SDRs should always be closing, your marketing team should always be testing.

article thumbnail

The only 3 objectives a Chief Revenue Officer needs for success

Ledger Bennett

KPI 1 – Define a flexible, scalable and tested lead generation mechanism. KPI 1 – Identify and report on friction across the full sales journey and test, improve, test improve, test etc. But we’ve provided some commonly themed KPIs against each as a starting point: Marketing Excellence. Sales Excellence.

Eloqua 52