Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Do they have tools in place for marketing automation? Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Sometimes they provide new opportunities and directions. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Thanks to everyone who participated in the survey! The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

ClickZ

OCTOBER 22, 2020

Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are currently using at least one type of marketing automation tool, while a Salesforce survey found that 67% of marketing leaders currently use a marketing automation platform. The global marketing automation software market was $2.4

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. 7) Oracle Eloqua. Sample review: “These top sales tools will help you grow your startup. Troubleshooting is assisted by an onboard Help module.”

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Cintell

APRIL 7, 2016

The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers to assess the state of data driven marketing and data quality.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Markempa

SEPTEMBER 13, 2017

Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads) Are you connecting with and empowering your customer advocates? Because you’re helping to motivate happy customers to speak about you positively to others. Here’s why.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

TrustRadius Marketing

DECEMBER 16, 2019

Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. . Complicated email, landing page, & forms/survey builders. These pain points are very real for marketers. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Vidyard

NOVEMBER 2, 2017

The most commonly produced video continues to be Product videos, produced by 63 percent of the organizations surveyed. There has been a two-fold increase in the number of survey respondents who report using video as part of their account-based marketing (ABM) strategy. As businesses continue to create videos, budgets are following.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

SnapApp

OCTOBER 24, 2018

Using interactive content on your landing pages can help increase brand awareness and capture more leads. Having an experience like an assessment, survey, or calculator on your landing page allows for compelling and non-traditional CTAs like “Test Your Knowledge”, “See How You Compare”, or “Get Your ROI”. Think about it.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Help Our Client Choose a Logo (Poll). Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Customer-centricity is a competitive advantage! It takes research and time.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

chiefmartech

APRIL 4, 2017

I recently reviewed the integration capabilities of an online survey platform to an MAP. The integration didn’t support the ability to pass the response data from a completed survey to the MAP, which could provide much more value to marketing. via Marketo sync filter or Eloqua program) to meet their requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Forms: Survey forms, validation, and scoring are viable based on answers. We have almost 100 active users across our org that are actively creating campaigns, assets, reports and other elements to help grow our company.”

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Televerde

NOVEMBER 12, 2019

No amount of marketing automation will help achieve your goals unless you are targeting the right people. While there are other marketing technologies that can help assist in market research and building an ideal customer profile , often the task comes down to good, old-fashioned data crunching and talking with clients.

Marketing Automation Services 40

Marketing Automation Services Marketing Prospects Marketing Automation Ideal Customer Profiles 40

TrustRadius Marketing

JUNE 19, 2019

In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. Some important questions to ask that can help narrow down your list of products are: What type of marketing-channel access do different platforms provide? What’s in the Guide?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 13, 2011

Surveys, like this one from IBM , show many obstacles to successful deployment. Among B2B vendors, Eloqua is the poster child for this approach. The remaining strategies are designed to help those who cannot. Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Vidyard

NOVEMBER 2, 2017

The most commonly produced video continues to be Product videos, produced by 63 percent of the organizations surveyed. The Role of Video is Expanding from Marketing to Sales There has been a two-fold increase in the number of survey respondents who report using video as part of their account-based marketing (ABM) strategy.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

SnapApp

MAY 21, 2013

For those of you who don't want to take our word for it that the webinar is helpful for any marketer interested in engaging their audience through interactive content, here's what some attendees had to say about it: “Great overview with very hands on insights on to increase engagement and drive conversions with interactive contents”.

Webinar Metrics 48

Webinar Metrics Conversion Webcast Eloqua 48

SnapApp

APRIL 3, 2014

You can clearly identify your target audience and then market to them throughout their lifecycle using emails, surveys, contests, landing pages, social, and more, and then use those same channels to market to them post event. Pre-event surveys are a fun way to engage attendees to see what they are interested in or what to get out of the show.

Planning 48

Planning Marketo Eloqua Landing Pages 48

Vidyard

MAY 12, 2015

The integration enables marketers to weave interactive experiences such as assessments, calculators, quizzes, polls, surveys and contests into their video content. Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. We just need help in actually making it happen.” This maturity was confirmed by many of the exhibitors that we informally surveyed about the level of attendees and the discussions they were having.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Hinge Marketing

NOVEMBER 29, 2013

This monthly column will help you keep up with the best marketing articles on the web. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. by Lauren Harper, Eloqua. Top Professional Services Marketing Content from November 2013. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

SnapApp

JANUARY 29, 2015

This piece from MarketingProfs offers a helpful serving of “you’re not alone!” These stats come from a survey put together by HubSpot and Qualtrics, and offers interesting info on average cost per lead, why leads don’t convert, and MQLs mapped against revenue achievement. Feel like nobody understands you?

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Creating Surveys for Twitter Followers. It’s that easy.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100