SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas).

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence. Customer obsession is one of the top marketing agenda items for 2016. .

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence. Customer obsession is one of the top marketing agenda items for 2016.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 18, 2013

So regardless of Pinterest or not, we know that there's a home for visual storytelling. via Eloqua. Popular, viral infographics these days usually have a strategy of marketing and outreach behind them to help them succeed." - via Visual Loop. It's amazing how fast that has happened. via Marketo.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48

Convince & Convert

OCTOBER 2, 2013

Responsive design has helped (responsive design basically takes your “desktop” content and makes it perfectly readable on a mobile device), but this is a band-aid, in my opinion. In addition, your employees may have the stories, but may not be storytellers. Your customers have so much content out there that can be helpful.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. edgardiazemes A1: content should help social activation, if it is useful it will. BrennerMichael A3: starts w/ having something that helps your audience. BrennerMichael Rule of successful social content: be helpful! Help them to know you. How did they unfold?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. edgardiazemes A1: content should help social activation, if it is useful it will. BrennerMichael A3: starts w/ having something that helps your audience. BrennerMichael Rule of successful social content: be helpful! Help them to know you. How did they unfold?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. In addition to engaging visitors, embedding videos on your landing pages can help increase conversion by 86%, according to EyeView Digital. But how do you do it?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. Offering a video self-help portal for customers. Focus on visual storytelling by leveraging graphics, people, and text. Creating an employee resource library. Landing Pages.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Vidyard

JUNE 3, 2013

Jill has always said that her role is not to sell, but to “help people buy” And there is a lot to be learned from this approach. When you combine Jill’s expert understanding of marketing automation with sales you get a powerful combination. Video marketing trends with Alan Quarry Do you have any big ideas about video?

ROI 51

ROI Video Marketing Thought Leadership Lead Scoring 51

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For help, see What Makes People Share Content? Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Litmus

OCTOBER 29, 2020

Litmus is the only platform that helps you send email with confidence, every time. Jason Witt: And so, I think one of the philosophies that sort of carried me now into working at Oracle is that there’s so many ways for our teams to help our clients. How can we help you?” And Eloqua tends to be more on that B2B side.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

B2B Marketing Zone Posts

MAY 3, 2010

To help readers who missed the series, I pulled all the posts together in order. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. But it’s not enough just to support bloggers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

DECEMBER 7, 2011

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. Lead automation software company Eloqua epitomizes The Full Monty. The Full Monty.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

Convince & Convert

OCTOBER 26, 2013

In other words, we are working very hard to create content that effectively helps a narrow slice of our audience. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast.

Long Tail Marketing 154

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 154

Content Marketing Institute

APRIL 26, 2018

Their advice during the keynote panel Let’s Get Real: What Does It Take to Run an Enterprise Publication may help you take on your tough challenges – and maybe even get some sleep. They’re about people: helping, educating, and collaborating with internal teams, just as you would for your external audience. They delivered the #content.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

Convince & Convert

MARCH 22, 2012

There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. It requires both.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. It requires both.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Heinz Marketing

JANUARY 22, 2018

When I say we’re the leader here, part of that is because we’ve built this conversational AI platform and used it to create AI assistants, and we deploy these AI assistants using a SaaS model software as a service model to help solve very specific business problems. She is the chief storyteller for Terminus.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. ” Right?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

OutboundView

SEPTEMBER 20, 2018

This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. How does your solution help them achieve their goals?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Convince & Convert

JULY 15, 2016

So what we built is a platform to help you do just that. We have an interactive platform that helps marketers, allows marketers to create interactive content super simple. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Jay: Great.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102