The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Vidyard

JULY 21, 2017

In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. The whole point is to attract new contacts and guide them into the sales funnel. The Top Question about Video in Email Marketing. Capture new leads with forwarded emails.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Conversica

OCTOBER 9, 2018

These categories will help you cater your content so that email recipients will be more receptive to your messaging. If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Take time to create messaging that makes sense for its intended audience. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . This year, people came up to our booths and asked how we could help them deliver their content in new, engaging ways. Internally, during our prep we called it “Hell Week.”

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. These landing pages offered things like White Papers, eBooks, and webinars. It can generate lead quality information, tell you how price sensitive a customer is, and even measure sales performance.

B2B 120

B2B Landing Pages Leads Lead 120

The ROI Guy

AUGUST 27, 2018

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. With the hype cycle at full throttle, maybe a little straight talk would help. First, what is intent data?

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Intent Data Intent Lead Ranking Lead Scoring 122

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. That’s not the type of sales activity that will drive pipeline and deals.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

ClearVoice

JUNE 17, 2019

The lines are blurring between traditional ad spots and other traditional marketing materials (white papers, direct mailers, etc); and all the formats we only define as content marketing (“native content” articles, branded docu-shorts, brand blogs). Click To Tweet. The marketing industry needs (good) content marketing writers.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

The Point

JANUARY 13, 2015

Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. However, not all leads are created equal.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SnapApp

NOVEMBER 7, 2014

——————————————————————————————————. DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. A key story in their space is misalignment between sales and marketing – expectations are high and communication is low. Learn how you can get started now!

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Benefit : Brand guidelines support alignment and help eliminate never ending updates. Here are a few stats that might help prove my point. For example, are you switching from Marketo to Eloqua?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

KoMarketing Associates

JUNE 26, 2014

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. SiriusDecisions - SiriusDecisions - SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance. Cambridge, MA – [link]. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

DealSignal

JANUARY 19, 2021

Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. That’s not the type of sales activity that will drive pipeline and deals. Can they help you find the right content? Can they help with planning the messaging for outreach?

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

KoMarketing Associates

JULY 21, 2015

With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. Sales Readiness. Don’t forget classic, more sales-oriented offer communication: Request a Quote. Contact Sales. Sales Readiness. Call to Action / Action Words.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Most sales people still don’t.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The ROI Guy

MAY 14, 2012

As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes. He knew this was going to be a heck of a challenge, but he did have some good value oriented white papers to start with.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

SnapApp

FEBRUARY 20, 2014

Some of the most common uses of one pagers includes sales enablement, event collateral, and mid-funnel evaluation content. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MARCH 20, 2014

Some of the most common uses of one pagers includes sales enablement, event collateral, and mid-funnel evaluation content. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

TrustRadius Marketing

NOVEMBER 14, 2019

By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. The goal is to convert leads into long term satisfied customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

DECEMBER 9, 2014

Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy. Cetera Financial Group had these types of nurturing goals in mind early in 2014.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Vidyard

JULY 15, 2013

Content is proving to be a powerful tool of attraction, but with everything from infographics to white papers to consider including in your marketing mix, why is video your best option? That said, on a very human level, video allows you to establish this emotional connection to influence purchasing decisions and drive sales.

Video Marketing 50

Video Marketing Top of Funnel Planning B2B Thought Leadership 50

Vidyard

JULY 7, 2016

So I actually started my career as an inside sales rep at a startup in the early 90s when Windows 3.1 We don’t have to worry about having the Heinz Marketing sales kickoff and sales training events every year, and a big strategy planning initiative that puts everyone in a standstill and neutral for a quarter.”. was a thing.”.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Tools that help with landing page creation are abundant and cheap. Don’t get me wrong.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

SnapApp

FEBRUARY 27, 2014

White Paper. One of the best uses of guides is the award winning Grande Guide series by Eloqua. Informative Video : Specific, helpful, how-tos, or even product demos, informative videos wrap up what people want to know into something people can easily watch and absorb. Mobile App. Blog Post.

Top of Funnel 48

Top of Funnel Content Marketing Thought Leadership Digital Marketing Funnels 48

Everything Technology Marketing

FEBRUARY 19, 2011

This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? “We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. In this post I roundup six examples of effective CTAs to help you decide which actions you’ll prompt with your next video.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Hinge Marketing

DECEMBER 29, 2015

It also automatically nurtures prospects until they are qualified and ready to buy, which shortens the sales cycle and decreases the amount of time a business developer spends with each prospect. My sales cycle is too complex and too long for marketing automation. Time equals money, and that is an ROI. Mine too! Demand Gen Report ).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48