Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Contently

JANUARY 31, 2023

AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. The information can help you understand your market reputation (or if anyone knows about you at all). It may help you fine-tune your content approach and get key assets in front of the right prospects. Stay informed!

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video is Becoming More Integrated with Business Systems. Blog Post: [link].

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. That’s a lot of options for virtual event platforms for meeting planners to research, try, and evaluate.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Point

NOVEMBER 27, 2018

HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK) In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. So yes, paid social media can be an effective demand gen channel.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead nurturing helps in taking the lead to the last level of buying process. Lead Nurturing. Lead Nurturing. This is when lead nurturing comes into picture.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. In fact, the company’s research has found that nearly half its clients do almost no email, using the system instead primarily for sales automation and service.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Do they have tools in place for marketing automation? Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Heinz Marketing

OCTOBER 4, 2021

Join Sangram and I as we discuss the research and insights he found for his new book Move , the effect of retention rates on your go-to-market strategy, and how community fits into the go-to-market strategy and its competitive advantage. And there’s an article, everybody feel free to research that, called SAS Value of Death.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Smarte

DECEMBER 9, 2021

How Can SMARTe Help Sales? We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. You’ll always have complete and detailed contact and company intelligence saving your sales and marketing reps hours of research time. Enrich any platform with SMARTe’s B2B data.

B2B 98

B2B API Eloqua B2B Sales 98

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. An interview guide to help store and manage persona research. An interview guide to help store and manage persona research. How can we help you? Password protection for published personas.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Markempa

SEPTEMBER 13, 2017

Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads) Are you connecting with and empowering your customer advocates? Because you’re helping to motivate happy customers to speak about you positively to others. Here’s why.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business. Contact: Jennifer Jewett. 1 617 913 2404.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Cintell

APRIL 7, 2016

However, from our experience working with B2B organizations and conducting research of our own in this space , Cintell has some differing findings related to the proper ingredients for a buyer persona. It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

PathFactory

MAY 3, 2022

The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. According to research from SnapApp and Heinz Marketing, around 82% of B2B buying committees now include at least one Millennial employee. So, How did we get here? Product-led growth (PLG) has exploded.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

TrustRadius Marketing

DECEMBER 16, 2019

So you’d need to make sure to have an agency partner or in-house developers to help implement and configure the platform.” ~ Verified User | Manager in Marketing | Sports Company. Predictive lead scoring is very sexy these days; it helps marketers see where leads are in the marketing funnel based on past conversions.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Belkins

JANUARY 24, 2021

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. According to Aberdeen Research, qualification rates among businesses that succeed in sales lead scoring are 192% higher than those neglecting it.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. That's possible but I haven’t done the research to confirm it. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. They can export the domains, contacts associated with the domains, or both.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. 7) Oracle Eloqua. ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Now imagine if you knew which potential customers were researching and evaluating your solution and others like it. Need help getting started?

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Litmus

OCTOBER 15, 2018

When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door. Marketers can choose between hundreds of email service providers (ESPs) and dozens of code editors, localhosts, and task runners—and our research shows that many teams even use multiple of each of these tools.

Tools 65

Tools Eloqua Marketo Planning 65

PathFactory

MAY 2, 2022

A large percentage of the buyer journey is spent on self-education and research from marketing-generated content and managed channels,” said Dev Ganesan, CEO of PathFactory. Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

The ROI Guy

AUGUST 27, 2018

As well, this marketing team smartly uses quarterly data mining reports and aggregated customer responses to write research reports, marketing white papers providing proprietary insights and sentiment on the business goals, challenges and risks responses.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Ledger Bennett

JULY 11, 2018

To rank for keywords proper keyword research is needed to establish which keywords your business should be targeting. The best way is to leverage Keyword Planner in Google AdWords, which helps you find the best performing keywords that relate to the topic you are marketing for. Google AdWords. Website Content Keywords.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. and key activities (Web site visits, topics researched) and scores at both company and individual levels. and key activities (Web site visits, topics researched) and scores at both company and individual levels.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Vidyard

NOVEMBER 26, 2013

The video not only delivers a laugh, but this kind of humorous take on a B2B solution can really get your customers feeling connected to your brand and helps you stand out in what can be a stuffy market. Having their Senior Online Marketing Manager approach their Director of Research in the lab with questions was a fun idea.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. It takes research and time.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100