Webbiquity

NOVEMBER 10, 2020

Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Per the report, “Our data shows that millennials and Gen Z buyers are less likely than older generations to use analyst rankings and reports while purchasing business technology.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Webbiquity

AUGUST 4, 2020

Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Total reviews: 679. Average user rating: 9.35. EasyWebinar. ClickMeeting.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Metadata

FEBRUARY 24, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. help marketing teams generate a high velocity of actionable leads by targeting ads at scale to the buying committees of accounts with high buying intent.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Litmus

NOVEMBER 12, 2021

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. The Integrated Insights Report is currently available for Litmus Enterprise customers using Oracle Eloqua, Marketo, and Salesforce Marketing Cloud.

Webinar Metrics 82

Webinar Metrics Privacy Enterprise Management Eloqua 82

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

The Point

FEBRUARY 18, 2020

Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Today, it’s the greater part of ad spend worldwide — with global groups like WPP reporting 60% or more of their revenues coming from stuff seen on laptops and phones. Reporting contribution and attribution.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

PathFactory

MAY 29, 2022

This reduces the notification fatigue for the sales team and helps them prioritize meaningful engagement. Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. bottom of the funnel content).

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. The more you help them get to know and care about each other, the more your community will thrive. . It’s one of the best examples of B2B community I’ve ever seen.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Ledger Bennett

JULY 31, 2020

49% of workers reported working from home at some point in the seven days up to 14 June. But on the flip side he also has to help himself – but in his own mind he can’t. Please join the cause, help me smash my fundraising target of £153. 25% of the UK population will experience a mental health problem of some kind each year.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Integrations Are More Important Than You Think.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Ledger Bennett

MARCH 19, 2021

Unifying multiple data sets from multiple platforms locally or (further complicating matters) globally; linking that data to revenue reporting in a way that supports real-time business decision making and moves you closer to your collective revenue target is easier said than done. And that’s where Cortex from Ledger Bennett comes in….

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Smarte

DECEMBER 9, 2021

Reports suggest that every time your sales rep calls an incorrect contact, it costs you about $11. How Can SMARTe Help Sales? We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. The integrations are pre-packaged and out-of-the-box to help you get started quickly and easily.

B2B 98

B2B API Eloqua B2B Sales 98

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead nurturing helps in taking the lead to the last level of buying process. Explicit Data – The information prospect provides such as title, industry, company etc.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 118

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.

Branding 100

Branding Brand Identity Eloqua Custom Publishing 100

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. An interview guide to help store and manage persona research. We also introduced the first industry benchmark report on how B2B organizations understand their buyers. How can we help you? What do you think?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. Finally, InsightBASE runs a report showing how many of the target companies visited pages with the specified keywords over the past thirty days, and whether their activity increased, decreased, or remained the same compared with previous periods.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Belkins

JANUARY 24, 2021

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. There’s a reporting function, and facilities to create email templates.” 7) Oracle Eloqua. Marketing can’t be automated.) ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? How customizable is the reporting module? Can the platform measure success?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

ClickZ

OCTOBER 22, 2020

Any tool that helps streamline your marketing processes is considered marketing automation software. Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Our focus when compiling this list was on the HubSpots and Adobes of the world. Industry case study. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. b) Multi-touch Reporting. c) Landing pages.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52