Heinz Marketing

AUGUST 2, 2018

We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent?

Eloqua 40

Eloqua Work Management Marketing Management Product 40

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Litmus

NOVEMBER 12, 2021

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. We answered a lot of questions during the webinar but weren’t able to get to them all. This is a great question! Great question!

Webinar Metrics 83

Webinar Metrics Privacy Enterprise Management Eloqua 83

The Point

FEBRUARY 18, 2020

Consultants, agencies and other service providers can help fill this void, but don’t necessarily replicate the institutional knowledge that an experienced MA user can build into a system. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

DECEMBER 14, 2022

You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. Support means being available to answer users questions, but need to set boundaries around that. Marketers get more skills and you get more time to help the organization and yourself by working on bigger picture issues.

Work Management 98

Work Management Marketing Management Marketing Automation Services Organization 98

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. These are two questions that you should aim to answer on your LinkedIn Company Page.

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Linkedin Enterprise Management Work Management Examples 120

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. By contrast, Eloqua, Pardot and SalesFusion have become substantially more efficient.

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Marketing Automation Services Vendors Comparison Marketing Automation 120

The Point

NOVEMBER 27, 2018

All of which begs the question: what about organic? HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK) In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

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Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. What hardware or software is a company using? Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Litmus

NOVEMBER 9, 2020

A big thank you to everyone who chimed in during the webinar with a question! Here’s a recap of our answers to the most popular questions, along with our take on some of the questions we didn’t get to during the live webinar. Jason: This is one of those questions that necessarily has to be answered with, “It depends.”

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Take a look at the screens behind me.

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Eloqua Work Management Planning Marketing Management 100

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead nurturing helps in taking the lead to the last level of buying process. Explicit Data – The information prospect provides such as title, industry, company etc.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 118

Crimson Marketing

AUGUST 6, 2015

They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.

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Churn Rate Linkedin First-Mover Advantage Eloqua 100

Litmus

MAY 13, 2021

In this webinar, Kelsey Doyle, a Customer Success Manager at Litmus, and Scott Epple, a Principal Product Manager at Litmus, share how the latest updates help your team quickly build brand-compliant emails—regardless of technical coding abilities. We answered a lot of questions during the webinar but weren’t able to get to them all.

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

B2B Memes

DECEMBER 15, 2011

Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Say “I”

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Brand Identity Branding Eloqua Custom Publishing 100

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Use multiple methods to help prospects discover your solutions. It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Conversica

OCTOBER 9, 2018

These categories will help you cater your content so that email recipients will be more receptive to your messaging. Ask them a question about their thoughts on the topic and offer next steps along the same line of conversation. Take time to create messaging that makes sense for its intended audience. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Lead Liaison

OCTOBER 5, 2020

In the article below, we will attempt to answer the big question everyone is asking: What does it take to be successful at the virtual trade shows you’re attending? . These not only grab attention & create buzz about your brand, but they also capture lead contact information to help your sales reps and marketing team in their followup.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Customer Experience Matrix

MARCH 16, 2016

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. Users create the marketing messages, helped by Mariana’s suggestions for which topics would interest each persona.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Heinz Marketing

OCTOBER 4, 2021

With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. I think we just added less gray hair to everybody and hopefully some blessings along the way, because it has helped so much. What decisions do you make?

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Also, pay attention to how many questions they ask about your specific setup.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

ANNUITAS

MAY 28, 2015

Part of any successful deployment of technology requires a lot of work on the front-end to help teams work together and become organizationally aligned. At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session. How to build alignment?

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Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Hopefully this will help answer some of the following questions. What resources are available to help me? Those four are Hubspot, Marketo, Pardot and Eloqua. What resources are available to help? Certifications.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Ledger Bennett

FEBRUARY 24, 2020

If you take a step back, strip away the narrative and really question these ‘trends’, what they mean for your business and how they’d actually work in practice you might well find they’re about as lacking in substance as the Emperor’s new threads. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Heinz Marketing

AUGUST 30, 2018

Weekly, we feature great B2B sales, marketing or business leaders here answering what have become the standard “ How I Work ” questions. A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. Your Network is Your Networth.

Work Management 40

Work Management Eloqua Forecasting Marketing Automation Services 40

LeadSloth

JUNE 7, 2010

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Hubspot Show & Tell. More info & registration ».

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Lead Management Marketing Management Co-Registration Marketing Qualified Leads 100

Convince & Convert

AUGUST 18, 2015

We have about 15 corporate sponsors that help us bring you marketing and customer experience content every day of the year (some of them are over there on the left…give em a click!). But now that I find myself running a media company, in addition to a consulting company, there are two questions with which I am consistently faced.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Markempa

NOVEMBER 13, 2018

The question is: How can we connect better and build relationships with B2B customers? So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. In short: we’re getting more disconnected from customers. Sure thing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Televerde

JUNE 12, 2018

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM? GDPR is in full effect and so there is no time to waste.

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Eloqua Opt-out Guidelines Opt-in 59

Vidyard

NOVEMBER 26, 2013

The video not only delivers a laugh, but this kind of humorous take on a B2B solution can really get your customers feeling connected to your brand and helps you stand out in what can be a stuffy market. Having their Senior Online Marketing Manager approach their Director of Research in the lab with questions was a fun idea.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Customer Experience Matrix

DECEMBER 22, 2010

That said, there's still some question whether Teradata can really benefit if this market takes off. And the real money will be made by service vendors who can help marketers fully benefit from these systems. So, in that sense at least, Teradata has positioned itself particularly well to take advantage of the new trend.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120