Content4Demand

OCTOBER 16, 2020

The visibility into your pipeline’s purchase intent is the predictive aspect of orchestration and the utilization of this data is what triggers multi-channel campaigns. There’s a growing gap between data collected and data used, and we’re past the point of manually parsing through tables to differentiate real purchase signals from noise.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

The Point

FEBRUARY 18, 2020

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. Why Is #MarketingAutomation Maturity Still Woeful? Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Zoominfo

OCTOBER 28, 2018

Without them, you have very little insight into how a company operates, how they make their purchase decisions, and where they are lacking in the technology department. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

The Point

NOVEMBER 27, 2018

HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK) In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. So yes, paid social media can be an effective demand gen channel.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Some of this, such as DUNS Number, is purchased from external sources and requires extra payment. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Belkins

JANUARY 24, 2021

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. Professionals use the metrics to set the right priorities and come up with customized offers to increase the likelihood of a purchase. Why is lead scoring important?

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Not just two or three offers, but offers customized for an individual’s purchasing history. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Not just A/B Splits, but A-Z ones.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Do they have tools in place for marketing automation? Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Everything Technology Marketing

FEBRUARY 26, 2013

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Madison Logic

MARCH 14, 2023

By using all the powerful targeting abilities of ML Insights and LinkedIn together, you can ensure that you’re maximizing your budget by targeting the accounts with the highest propensity to purchase. Six Things You Can Achieve When you Integrate Our partnership with LinkedIn helps our solutions maximize your ABM results.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! .

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. They have entirely different needs and should be treated as such. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. With the hype cycle at full throttle, maybe a little straight talk would help. A few can help me immediately and I may want to learn more. First, what is intent data? So we’re not against it.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

thePoint

MARCH 16, 2021

Investing in (licensing, purchasing) martech solutions is certainly something you will do. Hubspot, Marketo, Eloqua), content development suite (e.g., Adobe Creative Cloud), or other tools your team may discover that appear to be helpful. That may be an email service (e.g.,

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Use multiple methods to help prospects discover your solutions. It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

ClickZ

OCTOBER 22, 2020

Any tool that helps streamline your marketing processes is considered marketing automation software. Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Our focus when compiling this list was on the HubSpots and Adobes of the world. Industry case study. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

JUNE 14, 2013

Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. This enhanced data can be used in lead scoring or to help guide salespeople.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Outbrain

SEPTEMBER 4, 2019

Marketing automation tools transform many manual, time consuming processes to fast, automated and digital-based, helping marketing departments to better manage, monitor and optimize their day-to-day activities. This supports lead generation processes and helps to drive more customers to the business. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

DECEMBER 22, 2010

But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Ledger Bennett

FEBRUARY 24, 2020

Expanding the range of services a profitable customer purchases from you is really important. Time would be better spent really understanding the data you’re capturing, the technology available to help you do that, and how that granular segmentation will positively impact your growth. But it’s not new, and it’s not a trend.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Vidyard

MAY 10, 2018

As an expert on marketing automation and a self-described “salesperson trapped in a marketer’s body” (she spent a decade building the marketing automation space as a sales leader at Eloqua) she’s uniquely qualified to comment on how to make the best use of the seemingly boundless sales tools at your disposal.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Fortunately, we have the Internet to help. Here, the Alexa figures do provide some very helpful insights. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” And Lenovo uses just only two of Adobe’s eight solutions. (The ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. It’s not done in a one or two-day workshop.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Relevant content is the number one reason why buyers purchase from you. Content needs to target each of your target audiences, and guides those audiences from initial buying stages to purchases and even after-purchase.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Convince & Convert

AUGUST 18, 2015

We have about 15 corporate sponsors that help us bring you marketing and customer experience content every day of the year (some of them are over there on the left…give em a click!). And I am using technology from Affinio (one of our sponsors, actually) to help answer those questions. This is some deep, secret sauce stuff.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Relevant content is the number one reason why buyers purchase from you. Content needs to target each of your target audiences, and guides those audiences from initial buying stages to purchases and even after-purchase.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100