Contently

JANUARY 31, 2023

AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. The information can help you understand your market reputation (or if anyone knows about you at all). It may help you fine-tune your content approach and get key assets in front of the right prospects. Stay informed!

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

NOVEMBER 10, 2020

A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Make it easy for prospects to find information about your product and compare it to alternatives.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. What Are Technographics? As it turns out—a lot.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Metadata

FEBRUARY 24, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. billion business prospects. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. From time to time, you will probably misread the data and peg a prospective client wrong.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Smarte

DECEMBER 9, 2021

In the dynamic B2B environment that we operate in, thousands of companies are competing to get noticed in front of their best prospects. Essentially, your CRM contains limited data on your prospects, i.e. name, job title, industry, company name, email address, and so on. How Can SMARTe Help Sales? Improve efficiency.

B2B 98

B2B API Eloqua B2B Sales 98

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. The more you help them get to know and care about each other, the more your community will thrive. . Allow prospects, not just customers, to engage.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

PathFactory

MAY 29, 2022

Alerts that are sent to Sales and/or the customer team notifying them about prospects and clients who are highly engaged. Different alerts can be triggered based on activity of the prospect/customers. This reduces the notification fatigue for the sales team and helps them prioritize meaningful engagement. What Is It?

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Only B2B

OCTOBER 20, 2020

Explicit Data – The information prospect provides such as title, industry, company etc. Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. Lead nurturing helps in taking the lead to the last level of buying process. This is when lead nurturing comes into picture.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Smarte

MAY 23, 2022

Marketing needs accurate and good quality data to engage and connect with prospects, and valid emails to run effective campaigns, while Sales are dependent on verified and accurate direct dials for outreach. It becomes crucial to have the most recent information on your prospects and accounts with such changes.

Validation 52

Validation Eloqua API Deliverability 52

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. There are some subtle differences.

Marketo 120

Marketo Marketing Automation Services Work Management Lead Ranking 120

Smarte

MAY 23, 2022

Marketing needs accurate and good quality data to engage and connect with prospects, and valid emails to run effective campaigns, while Sales are dependent on verified and accurate direct dials for outreach. It becomes crucial to have the most recent information on your prospects and accounts with such changes.

Validation 52

Validation Eloqua API Deliverability 52

Customer Experience Matrix

MARCH 16, 2016

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

ClickZ

OCTOBER 22, 2020

Any tool that helps streamline your marketing processes is considered marketing automation software. Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Our focus when compiling this list was on the HubSpots and Adobes of the world. Industry case study.

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

Content4Demand

OCTOBER 16, 2020

The first- and third-party intent data , sourced from prospective and customer account activity, fuels the engine. This launch, as well as Triblio’s merger with IDG this summer, were all strategic moves to help Triblio better provide more solutions that address marketers’ most pressing pain points.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Heinz Marketing

NOVEMBER 26, 2021

But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more.

Account Based Marketing 100

Account Based Marketing ABM Sales Management Budget Programs 100

Belkins

JANUARY 24, 2021

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. d) Lead Scoring for Mapping Prospects’ Interests.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Provide prospects with multiple methods for direct contact. It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Everything Technology Marketing

FEBRUARY 26, 2013

Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

ANNUITAS

MAY 28, 2015

Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization. At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

TrustRadius Marketing

JANUARY 8, 2020

I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Ledger Bennett

JANUARY 26, 2020

Another common challenge facing revenue management determining the proper channels to attract prospective customers. Prospective customers likely use email, text, phone and social media daily, so pursuing leads on each of these channels has its benefits. Channels and Outreach. The Takeaway. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Litmus

NOVEMBER 9, 2020

Each audience is unique, so blanket statements about ideal send times don’t help anyone. Like Cristal mentioned, something like automated send time optimization tools can be helpful here, too. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. I clearly remember how as a sales rep, I controlled the information my prospects and customers received. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108