ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

The ROI Guy

OCTOBER 13, 2010

Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers. d=614181278944749031 ) Alinean develops the Alinean Interactive White Paper by leveraging existing white paper content or helping to create new content.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. It's super helpful for organizing prospects into segmented cohorts and tracking the progress of where our potential customers are in the sales pipeline. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DealSignal

MAY 31, 2023

Can marketing help you find the right content? Can they help with planning the messaging for outreach? For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo. This free guide will help!

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. If you''ve ever used a Request for Proposal (RFP), it might be of no surprise that RFPs generally end up becoming a superfluous feature list.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

thePoint

MAY 25, 2018

This inventory can help gauge where you are now and create a roadmap over time to accomplish that staffing/outsourcing goal. If you are going outside to gain help in this area, the next incremental option should serve you better. Quantitative research to validate your proposed value propositions and messaging.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Heinz Marketing

MAY 7, 2018

I proposed on top of Table Mountain in Cape Town last September while visiting my Dad’s side of the family. And so I want to spend a little time digging into those, and learning what you guys are doing, to help give other people that are trying to raise the game of their marketing operations team a little bit.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

KoMarketing Associates

JULY 21, 2015

With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. Requests for Proposal. A place to drive PPC, remarketing and / or social media advertising campaigns. Landing page elements in summary: The Offer. Call to Action / Action Words.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Velocity Partners

NOVEMBER 13, 2018

So if you do find yourself facing this challenge, there aren’t a lot of real-life, front-line, in-depth case stories to help you. We went on to help the new (and excellent) management team change their company name to [no, I won’t tell you] and developed an awesome visual identity based on balloon animals (Best.

Brand Identity 67

Brand Identity Branding B2B Work Management 67

Vidyard

SEPTEMBER 8, 2014

To help with this, I developed the Six Principles of Marketing Automation Data which you can reference. Go beyond simply knowing Marketo or Eloqua. Select Integrations that Help Close the Reporting Loop Most Marketo administrators think of integrations as an extension of the system, simply a way to pull in data automatically.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51