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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

One company looking to help marketers do just that is Convertr. That is exactly where Convertr came in and has since helped the likes of Oracle, Cisco, Dell, Dennis Publishing, Mediacom and Contentive, enhance their digital marketing through real-time efficiencies in customer acquisition and data partnerships. Leading by example.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Privacy Policy | Contact Us. By TJ Raphael. 10 Norden Place.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

.&# He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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What You Can (and Should) Ask for on Your Landing Page Forms

Hubspot

Follow these steps to help you determine what information you can (and should be) asking for on your forms. And to help you do just that, you also need to eliminate any friction on your landing pages. Giving prospects the option to mention their biggest marketing challenge is incredibly helpful in informing future sales conversations.