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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

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Marketing In Real-Time – The New Trading Room Floor

Marketing Insider Group

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. There are no bots to crawl through my data.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories are a high-intent channel that can help sellers find and convert more buyers. To determine whether it’s right for you, use this handy PPC calculator by Gartner Digital Markets to calculate your max CPC. Need help getting started? In fact, 86% of software buyers use peer review sites when buying software.

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Integrating Social Leads into the Demand Generation Funnel

The Point

HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK) In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. So yes, paid social media can be an effective demand gen channel.

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Quick Wins: Choosing Your Keywords

Ledger Bennett

Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing. This will help you diversify your ads, without sacrificing audience targeting. Why does it matter? Website Content Keywords.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

26 Must-Have Negative Keywords for B2B PPC Campaigns. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Help Our Client Choose a Logo (Poll). Comments after the fold. 7 Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right. The First (Almost) Clickable Direct Mail.

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