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The Trends Shaping the State of Email in 2021: Webinar Recap + Q&A

Litmus

Each audience is unique, so blanket statements about ideal send times don’t help anyone. Like Cristal mentioned, something like automated send time optimization tools can be helpful here, too. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Its distributed marketing capabilities stem from its agency roots, since the fine-grained, hierarchical permissions needed to let one agency manage installations for multiple clients are similar to the permissions needed to distribute permissions between central marketers and local affiliates. That''s theme number three.

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Hubspot Alternatives

TrustRadius Marketing

I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

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6 Important Takeaways from Oracle’s Modern Marketing Experience

Vidyard

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. It’s all the people who have given you permission to engage them through a property that you own. What is an owned audience? Company Type. Company Size.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. These emails should be sent using a marketing automation system like Eloqua. It would be very helpful to see which channels combined with email were the most successful in certain situations.

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Drive Real Action With These 6 Killer CTAs

Vidyard

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. In this post I roundup six examples of effective CTAs to help you decide which actions you’ll prompt with your next video.