Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Consider opt-in, unsubscribe, and bounce processing. Having a lean team is important to achieve company goals and function within budgetary constraints, especially in a startup mindset. Email Marketing & Online Marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? First off, it’s already ingrained in most users’ lifestyles, and users usually expect some sort of email communication after opting in. So let’s capitalize on it!

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. But even your rented land on Facebook isn’t safe (or secure).

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Biznology

JUNE 17, 2013

90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. 90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. Image via CrunchBase. ” Here are 37 reasons why. ” Here are 37 reasons why. .”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. In this post I roundup six examples of effective CTAs to help you decide which actions you’ll prompt with your next video.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform. Thus, the “Users Happen” campaign was born.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

DECEMBER 9, 2014

Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy. Cetera Financial Group had these types of nurturing goals in mind early in 2014.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Vidyard

SEPTEMBER 18, 2019

That’s not all, either: Email marketing helps you build a library of videos that you can reuse over and over to achieve a similar lift across social media and your website. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. What is Video Email Marketing?

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

PortoBay Hotels Drives 22,000 Email Opt-Ins 8.3 Video email marketing is exactly what it sounds like: Adding video to your email sends to help them stand out in inboxes. That’s why more and more marketers have started to rely on video. Watch and Learn Want to learn about using video in email via video? Benefits of Video in Email 3.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. With nearly half the world’s population now active on social media, social selling is more relevant than ever.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. Each of these groups can help extend the reach of your message, so all three need to be addressed in your amplification strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Single Grain

AUGUST 21, 2014

But what are they exactly and how can they help you grow your business? MA programs can help you track prospects’ activities. MA programs can help you qualify leads. Marketing automation programs are the digital marketing industry’s current “in vogue” subject. MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. 2009 was the year in which Marketing Automation really took off. The Contributors. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hinge Marketing

DECEMBER 29, 2015

Prospects must opt-in to be tracked, and you can only track their behaviors on your website. For a baseline, let’s define marketing automation -- the technology marketers use to automate repetitive tasks and effectively integrate multiple marketing channels. Marketing automation tools are all glitz with little to no ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. Offering a video self-help portal for customers. In general, the more places you share your video, the better. Be strategic and selective, and always measure your results.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hubspot

JANUARY 15, 2013

Follow these steps to help you determine what information you can (and should be) asking for on your forms. And to help you do just that, you also need to eliminate any friction on your landing pages. Your lead generation forms can make or break your online conversion goals. Step 1: Understand Page Friction. Think fast!

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28

Referral Rock

OCTOBER 30, 2019

These digital marketing tools will help you be more productive and organized, but they won’t do the work for you. How it helps: monitors and tracks customer relationships. A CRM can help you stay organized while storing all your company’s data on its interactions with customers. Which are all correct.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69