Ledger Bennett

FEBRUARY 18, 2020

Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. Over time, they create a dedicated group of followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem. Other blogs that may interest you.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Assume nothing. It takes research and time.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Marketing Insider Group

JANUARY 24, 2013

Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. All opinions here are my own. Connecticut · [link]. Vienna, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

NuSpark Consulting

JUNE 13, 2014

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. You live and breathe your sector – make your opinions known. Thought leadership is hard to measure, but its effects are not.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. No thumb twiddling allowed!

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

LeadSloth

SEPTEMBER 30, 2010

In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. In my opinion, there are three reasons: a good product that is easy to use. friendly and extremely helpful employees. They’re not spending as much on marketing as the other vendors.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Ledger Bennett

FEBRUARY 24, 2020

Time would be better spent really understanding the data you’re capturing, the technology available to help you do that, and how that granular segmentation will positively impact your growth. But it’s not new, and it’s not a trend. It’s a fundamental marketing principle. Other blogs that may interest you.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

SnapApp

OCTOBER 28, 2016

We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. Marc Johnson, MarketingProfs. It doesn't.

Eloqua 48

Eloqua Banners Training Creativity 48

Customer Experience Matrix

FEBRUARY 26, 2009

In particular, they helped me to clarify the distinction between small campaigns focused on a specific treatment (e.g. The question was why those systems should not also be rated as easy for simple projects—because, at least in my opinion, they are not. But it turns out that those posts served a purpose beyond procrastination.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Ledger Bennett

NOVEMBER 13, 2019

So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. Learning from past mistakes, starting from a clean slate with the sales function and leveraging the power of the CRO to help you work with, not against each other.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. San Francisco is one of the Top 10 cities in North America and in my opinion has some of the most gorgeous views surrounding it.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. San Francisco is one of the Top 10 cities in North America and in my opinion has some of the most gorgeous views surrounding it.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Heinz Marketing

SEPTEMBER 17, 2018

Spent years and years at Eloqua, and is now the founder of TMM Enablement Services, helping companies with sales and customer experience enablement work. Melissa: My strong opinion is that the sales enablement function should report up into sales. I mean, it’s a no brainer, I’m just fabulous. Matt: That is awesome.

Work Management 54

Work Management Eloqua Marketing Management Training 54

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. In your opinion, why is that? It helps to think of marketing automation as a set of technologies that enables lead management. Steve has a proven track record in marketing communications development and execution.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

6sense

MAY 10, 2016

While they all can help, they traditionally fall in the category of ‘point fixes.’ They are tactics that can help with percent increases to conversion metrics or revenue goals. But they are, in my opinion, evolutions of the lead-based sales and marketing tactics that were developed at the the beginning of the internet age.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

SnapApp

APRIL 3, 2014

You can tie the survey to a raffle prize and give attendees even more incentives to offer their opinions. Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! Join Us At The Marketo Summit!

Planning 48

Planning Marketo Eloqua Landing Pages 48

Convince & Convert

OCTOBER 2, 2013

Responsive design has helped (responsive design basically takes your “desktop” content and makes it perfectly readable on a mobile device), but this is a band-aid, in my opinion. Assign an editor to help them tell a story that works for your content marketing program. Develop Professional Editorial Practices.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Golden Spiral

NOVEMBER 8, 2018

Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Does your website quickly and succinctly help them feel at home on your site, understood, and that you can answer their questions? Your opinion, while interesting, is irrelevant.”. Websites need to be overhauled every two years.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Engagio

FEBRUARY 21, 2020

” I hear you, and I’m here to help. Don’t worry, Sales and Customer Success are here to help. This simple exercise allows me to see how Sales perceives the data, which helps me start building out my model. While that old model might not have been amazing, it can help guide you. Utilize their expertise.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But that doesn’t help with getting more visitors to your site. In my opinion, they will have to offer at least some Inbound Marketing features before the end of the year.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Hubspot

APRIL 21, 2014

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Webbiquity

JANUARY 12, 2011

Which online tools are most helpful for PR pros? Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. How can you amplify and extend new releases through social media?

PR 100

PR Tools Tips Blogger 100

Heinz Marketing

AUGUST 3, 2020

What are some things you recommend to help be consistent in sharing content? It also has the benefit of helping you build that brand. And if any of those habits that are going to help you develop professionally, personally, great. So, those tools can help you build the habit. Mike: For sure. Habits are hard to form.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

markempa

JANUARY 23, 2018

A more complex buyer persona extends beyond surface level details and includes other factors like common complaints, shared opinions, buying preferences, and more. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. Inside Sales And Telemarketing Help Boost B2B Brands: Really? « Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

markempa

AUGUST 4, 2014

Brian: Well, when I wrote my book I would say industry in my opinion was at a D. I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Heinz Marketing

FEBRUARY 18, 2019

I got to know him very well back in the Eloqua days. It’s not surprising to see your career progress into a CEO role, but also not surprising to see it at a company like Workfront that puts such a focus on helping to manage people effectively. He was the president of Eloqua, leading through the IPO and the acquisition by Oracle.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67

Convince & Convert

MAY 18, 2012

You mentioned having a background in the email space, and in terms of a forward looking opinion on our market, I think that the social media marketing, social media management space is actually going to shake out a lot like the email space where there are high end, very expensive, very complex, very enterprise-y companies.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Envy

DECEMBER 31, 2019

It was my opinion that merging sales and marketing into a single unit has, at best, a slim chance of succeeding. And so, after participating in multiple sales marketing convergence projects over the past few years, my opinion has matured. Has anything changed in the last 3 years? Can sales and marketing teams coexist in harmony?

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

Heinz Marketing

SEPTEMBER 3, 2018

Rely on the team and the ensemble you have around you… there are just so many really fantastic ideas that help you engage and interact with not just those people internal to your organization, but also people that you are trying to reach, you’re trying to communicate to, and those you are trying to better understand.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. It's super helpful for organizing prospects into segmented cohorts and tracking the progress of where our potential customers are in the sales pipeline. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Litmus

AUGUST 4, 2020

Platforms like your ESP, design program, code editor, and more help you accomplish your work, and the right integrations can streamline your production cycle. . So how do you choose the tools that help you scale your email program? Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. .

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

Metadata

OCTOBER 15, 2020

We have Mark Organ, the former CEO and founder of Eloqua and Influitive and Categorynauts. It’s been a fortuitous path that got me here by virtue of everybody else helping out a little bit, not by just us pushing it. You do help each other because you’re all marketing that category. That was really good.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

Litmus

OCTOBER 29, 2020

Litmus is the only platform that helps you send email with confidence, every time. Jason Witt: And so, I think one of the philosophies that sort of carried me now into working at Oracle is that there’s so many ways for our teams to help our clients. How can we help you?” And Eloqua tends to be more on that B2B side.

Creativity 58

Creativity Work Management Paid Search Agency Marketing Management 58