KoMarketing Associates

JANUARY 25, 2013

Software Advice also asked marketers whether they would describe each content offer as producing a high, medium, or low quantity and quality of leads. Eloqua and CMO.com helped coordinate survey information. B2B Marketing Channels Ranked by Quality of Leads Provided. Highest Quantity and Quality of Lead Content or Offers.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Vidyard

NOVEMBER 26, 2013

The video not only delivers a laugh, but this kind of humorous take on a B2B solution can really get your customers feeling connected to your brand and helps you stand out in what can be a stuffy market. Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Vidyard

APRIL 15, 2015

Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects. “We’re thrilled to have Kris on board to help guide businesses as they embrace video as a strategic driver for marketing and sales programs.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

SnapApp

OCTOBER 22, 2012

The key is identifying what strength your company can best translate into a visual medium and making the most of that quality. This continuity within their profile helps to connect the broad and sometimes complex content and topics in which IBM specializes with a simple easy to understand theme. marketing automation?

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Vidyard

MAY 12, 2015

Not only does this type of interaction help keep the viewer engaged throughout the whole video, it provides the marketer with additional information about the viewer so future interactions can be customized accordingly.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JANUARY 14, 2015

By identifying and tracking each individual viewer, Vidyard helps businesses quickly identify their most engaged prospects and improve the results of digital marketing and sales programs. “Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

JANUARY 14, 2015

By identifying and tracking each individual viewer, Vidyard helps businesses quickly identify their most engaged prospects and improve the results of digital marketing and sales programs. Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Customer Experience Matrix

SEPTEMBER 16, 2010

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). I do have a minor ulterior motive in posting this list. But that’s a healthy debate.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

DealSignal

SEPTEMBER 5, 2023

Helping you make an informed decision for your sales and marketing efforts. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals. Covering a wide range of markets, from small-to-medium enterprises to high-tech industry leaders.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Vidyard

MAY 12, 2015

Not only does this type of interaction help keep the viewer engaged throughout the whole video, it provides the marketer with additional information about the viewer so future interactions can be customized accordingly. . “It’s also increasingly something we can interact with – leaning forward, and engaged. .”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? Trust a digital & email marketing agency to help drive your lead generation tactics across your website, resources, or social media. .

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. edgardiazemes A1: content should help social activation, if it is useful it will. ChrisFHFX @ MProfsEvents Have to create with the Medium in mind – depends on the goals-Generally, short bursts work well. BrennerMichael Rule of successful social content: be helpful!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. edgardiazemes A1: content should help social activation, if it is useful it will. ChrisFHFX @ MProfsEvents Have to create with the Medium in mind – depends on the goals-Generally, short bursts work well. BrennerMichael Rule of successful social content: be helpful!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Vidyard’s Results At Vidyard, we always practice what we share, and adding a CTA to our videos helped influence our own lead generation programs.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Optinmonster

JUNE 21, 2021

You’ll also have a handful of targeting rules that help you grow your list fast. Here are a few factors about the Basic plan that are worth thinking about to help you determine if you should upgrade to the next plan: Websites : This plan works for 1 website. These targeting rules help you grow your list FAST. What You Get.

Cost 64

Cost Lock-In Pricing Price 64

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech

DECEMBER 13, 2023

There are also marketing automation tools geared toward small- and medium-size businesses. Modern lead generation strategies can’t scale without the help of a marketing automation platform. The major players in the martech industry all have powerful marketing automation tools in the market.

Lead Ranking 122

Lead Ranking Marketing Automation Services Lead Generation Sales Management 122

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. Data: Fresh, accurate info to help you plan, prioritize, and personalize your account based marketing benchmarks The importance of data quality 3. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

ClearVoice

AUGUST 26, 2019

Read on to learn more about these top tools to help you determine which is best for you and your business. All in all, PFL helps support account-based marketing initiatives and efforts. Alyce is an AI-powered platform that helps automate the process of sending gifts, swag, direct mailers and messages to prospects.

Work Management 13

Work Management Marketing Management Account Based Marketing ABM 13

Envy

DECEMBER 31, 2019

To cut to the chase, rivalry is still rife between marketing and sales teams but it’s shifted gear, often with an over-reliance on technology and processes to help bridge the gap. In the medium to long term you will be splitting them up and reverse engineering. It’s time to update my earlier post with newer observations.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

ClearVoice

MARCH 11, 2019

Understanding the #martech stack of your customer provides a strong indicator of the firms' sophistication and spending habits and helps you better tailor your marketing and sales pitch to win the deal. For example, if you are trying to sell services to a medium-sized company, such as DigiCert, Inc. (a That covers most businesses.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

DealSignal

MARCH 29, 2018

Content , at Shooting Guard, using form and repetition to rack up points from long and medium range. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Complete, detailed info to help you plan, prioritize, and personalize your ABM engagement. Contact discovery can help fill that gap.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Convince & Convert

MAY 18, 2012

Jay : Yeah, and I don’t know if the takeaway there is that people in social media are disproportionately negative, or just that people in social media are disproportionately chatty, which absolutely stands to reason, that’s what the medium is for. Certainly, they’re not ExactTarget on the email side.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

ClearVoice

JULY 20, 2020

Why not ask them for help, guidance, or advice? Furthermore, clients see the benefits of having access to all the right creative resources to help them create content without eating up a ton of time and materials as well as the resources necessary for hiring or managing in-house. For medium-sized firms. Solid structure.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Customer Experience Matrix

AUGUST 23, 2009

Many of the monitoring systems also help users post responses to the messages they find. In other words, social media must be managed like any other marketing medium.* Sweet Suite currently connects with Eloqua via an API, and is likely to connect with other systems in the future.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

DealSignal

MAY 8, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Fresh, accurate info to help you plan, prioritize, and personalize your ABM engagement. Contact discovery can help fill that gap.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

Kapost

MARCH 17, 2017

Don’t forget content that lives on vendor websites or your Medium account. Benefit : Brand guidelines support alignment and help eliminate never ending updates. Here are a few stats that might help prove my point. For example, are you switching from Marketo to Eloqua? Don’t trust me? Run an Audit. The benefit?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Fresh, accurate info to help you plan, prioritize, and personalize your ABM engagement. Contact discovery can help fill that gap.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Vidyard

JULY 21, 2017

In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. Tell me in the comments below – I’d love to hear about what’s working and if you find these tips helpful! The Top Question about Video in Email Marketing.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Heinz Marketing

MARCH 25, 2019

Help me understand, what’s the difference, and why is it important to think about this, broader than just social channels, today?” “…the reality is that social media is only one mechanism to help a seller connect with a buyer. ” To whet your appetite, here is part of Jamie’s reply.

Top of Funnel 63

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 63