Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. With the hype cycle at full throttle, maybe a little straight talk would help. Probably not.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. However, not all leads are created equal.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SnapApp

NOVEMBER 7, 2014

——————————————————————————————————. DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. A key story in their space is misalignment between sales and marketing – expectations are high and communication is low.

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

The ROI Guy

AUGUST 27, 2018

Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). . Lead-gated white papers may not be dead, but they are on life support.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. and intent (do readers perceive that you are sincerely trying to help them, or merely doing a “hard sell&# ?).

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. An assessment like “How Does Your Marketing Strategy Stack Up?” Help your prospect discover the value of your product or service with a product readiness assessment.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

The ROI Guy

MAY 14, 2012

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. He knew this was going to be a heck of a challenge, but he did have some good value oriented white papers to start with.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Ambal's Amusings

DECEMBER 17, 2009

Ardath Albee's blog Marketing Interactions. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Brian Carroll's book Lead Generation for the Complex Sale. Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Everything Technology Marketing

FEBRUARY 19, 2011

Step 1 - Social Content Marketing One way to generate attention and leads is to create compelling assets that attract your audience and provide a launching pad for further engagement with your organization. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? “We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Marketing automation" is a misleading term.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

thePoint

MAY 25, 2018

The whole point of a marketing team, which you want to build over time, is to put together a set of employees and outside incremental resources that cover the bases and complement each other. This inventory can help gauge where you are now and create a roadmap over time to accomplish that staffing/outsourcing goal. No, indeed!

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Advertising/Sales. Marketing/Comm/PR. Sales/Business Development.

B to B 40

B to B Paid Content Social Media CMS Development 40

Heinz Marketing

SEPTEMBER 3, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Convince & Convert

MARCH 18, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. I want to add some much-needed clarity to marketing technology, and Marketing Marvels helps.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. That’s not the type of sales activity that will drive pipeline and deals.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Kapost

MARCH 17, 2017

Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A. From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Benefit : Brand guidelines support alignment and help eliminate never ending updates.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

DealSignal

JANUARY 19, 2021

Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. That’s not the type of sales activity that will drive pipeline and deals. Can they help you find the right content? Can they help with planning the messaging for outreach?

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

KoMarketing Associates

JULY 21, 2015

With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. Sales Readiness. Don’t forget classic, more sales-oriented offer communication: Request a Quote. Contact Sales. Sales Readiness. Keyword Strategy.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Vidyard

JULY 21, 2017

In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. The Top Question about Video in Email Marketing. The whole point is to attract new contacts and guide them into the sales funnel. Capture new leads with forwarded emails.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Tools that help with landing page creation are abundant and cheap.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Vidyard

DECEMBER 9, 2014

This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program. To do this, Cetera rounded up marketing technology for retargeting (Bizo), a way to package up a compelling content experience (Lookbook HQ), and a way to host video assets and measure their performance (Vidyard).

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. Lastly, new campaign design UI will help shorten the time it takes to get first campaigns up and running. And this is where I think the marketing rubber hits the sales road.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Nudge.ai

JUNE 21, 2018

Our co-founder and CTO Steve Woods did an interview with sales influencer John Barrows on how to use AI insights to drive progress in long and complex deal cycles. The first startup I did was a company called Eloqua in the marketing automation space. ” John Barrows: I love it man. The middle?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Ecova.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

DECEMBER 14, 2016

Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Sales enablement. For help, see What Makes People Share Content? Provide solutions and start them on the sales funnel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62