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Interview with Brian Hansford

Onalytica B2B

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. I have worked in B2B marketing, sales and alliance management for 25 years. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

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Should You Be a Content Marketing Writer?

ClearVoice

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Global – [link].

Twitter 100
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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

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How to Drive More Sales with Intent Data

Leadspace

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.