PathFactory

JULY 8, 2021

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Litmus

NOVEMBER 12, 2021

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. If you need to extend the link, simply create a new public Proof URL. Do public Proof URLs expire after 30 days, or do they last longer?

Webinar Metrics 82

Webinar Metrics Privacy Enterprise Management Eloqua 82

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Do they have tools in place for marketing automation? Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. Drive outcomes today at [link]. San Francisco, CA, Sept. in an over-subscribed Series A round, led by Resolute Ventures. About Metadata.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Showcase Pages are segmented pages linked from the main company page. Showcase Business Segments.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

PathFactory

MAY 29, 2022

This reduces the notification fatigue for the sales team and helps them prioritize meaningful engagement. Depending on the MAP, certain features can be enabled; ex: from Marketo we can link directly to the account/contact object in SFDC. Email template needs to be set up with respective field mergers to notify the sales team.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? That means you have no way of knowing whether your content is helping your business. When we publish an article for Company Z on a third party site, we also negotiate for a link back to their website. This process helps to increase their web traffic in two ways.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. The more you help them get to know and care about each other, the more your community will thrive. . It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Ledger Bennett

JULY 31, 2020

He has anxiety and depression linked to other conditions. But on the flip side he also has to help himself – but in his own mind he can’t. Please join the cause, help me smash my fundraising target of £153. This is really personal to me. My dad has been ‘self-isolating’ for nearly 10 years. We moved to Bucks 6 years ago.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. b) Optimum Email Deliverability. c) Landing pages.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Marketing Insider Group

JANUARY 24, 2013

Cambridege, MA – [link]. Cambridge, MA – [link]. San Mateo, CA – [link]. Reston, VA – [link]. Berlin, Germany – [link]. New York City & Chicago – [link]. London, UK – [link]. San Francisco, CA · [link]. – Washington, DC · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ledger Bennett

MARCH 19, 2021

Unifying multiple data sets from multiple platforms locally or (further complicating matters) globally; linking that data to revenue reporting in a way that supports real-time business decision making and moves you closer to your collective revenue target is easier said than done. And that’s where Cortex from Ledger Bennett comes in….

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Customer Experience Matrix

JUNE 9, 2009

The idea is to help the sales rep decide who to call first. They can be linked to a specific campaign or defined more generically (e.g., Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Conversica

OCTOBER 9, 2018

These categories will help you cater your content so that email recipients will be more receptive to your messaging. An unsubscribe link should be prominent because you want to have an engaged email audience. Once your audience is segmented appropriately, you can solve for the content piece of the email marketing equation.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. I hope these infographics help to inspire your objectives and efforts as we kick off 2012!

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Litmus

MAY 13, 2021

In this webinar, Kelsey Doyle, a Customer Success Manager at Litmus, and Scott Epple, a Principal Product Manager at Litmus, share how the latest updates help your team quickly build brand-compliant emails—regardless of technical coding abilities. How do you link a HubSpot account to Litmus Builder? Didn’t make the live webinar?

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Hopefully this will help answer some of the following questions. What resources are available to help me? Those four are Hubspot, Marketo, Pardot and Eloqua. What resources are available to help? You can find it at [link].

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business. Contact: Jennifer Jewett.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Litmus

JUNE 4, 2021

Let’s get started and look at how Litmus Builder can help you in your own email marketing. UTM Codes opens a simple screen that allows you to quickly and easily apply a tracking code to the link in your email. You still have the Help , Save , and Last saved functions. Starting a new document.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

Ledger Bennett

FEBRUARY 18, 2020

Over time, they create a dedicated group of followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem. Having a well thought out and consistent onboarding process for new employees is very helpful for setting the right tone from the outset.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Vidyard

APRIL 12, 2017

I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. While these directories provide a link to your site that you can track, the sites are designed to keep the buyer on the directory, making access to the buyer intent data much more valuable. Need help getting started?

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The post also includes a PDF printout and links to references with further information and exposition. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

NOVEMBER 26, 2013

The video not only delivers a laugh, but this kind of humorous take on a B2B solution can really get your customers feeling connected to your brand and helps you stand out in what can be a stuffy market. Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. This enhanced data can be used in lead scoring or to help guide salespeople.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Webbiquity

SEPTEMBER 1, 2010

When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# For example, “PRO: Twitter gives us a great way to leverage PR. How to Reach Out to Bloggers by Chris Brogan. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

AUGUST 18, 2015

We have about 15 corporate sponsors that help us bring you marketing and customer experience content every day of the year (some of them are over there on the left…give em a click!). And I am using technology from Affinio (one of our sponsors, actually) to help answer those questions. This is some deep, secret sauce stuff.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Vidyard

APRIL 12, 2017

I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.”. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Vidyard

APRIL 12, 2017

“I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.” ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. More Information: Blog Post: [link]. Vidyard Careers: [link]. Vidyard Press Kit: [link].

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Customer Experience Matrix

SEPTEMBER 1, 2010

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120