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Upcoming Lead Management Events

LeadSloth

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Market2Lead Marketing Automation and Lead Management blog. Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. This is my new discovery.

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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales. So what’s their secret?

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Inbound Marketing & Marketing Automation

LeadSloth

Their main focus has been on nurturing and scoring your existing leads. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But that doesn’t help with getting more visitors to your site. Message for Marketing Automation Vendors.

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Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Matthew Quinlan , VP Field Operations, Loopfuse.