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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100
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Technographics: A Guide to What, Why and How

PureB2B

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. With the arrival and growth of personal computers, the internet, home video, video games, and other devices, technology became a crucial part of day-to-day life. Do they have tools in place for marketing automation?

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. Users create the marketing messages, helped by Mariana’s suggestions for which topics would interest each persona.

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Do You Know The New 4 Ps of Marketing?

Marketing Insider Group

The recent grads coming into the marketing field today don’t remember a world without the internet. According to Eloqua Chief Marketing Officer Brian Kardon , marketing is changing like never before. This approach has helped us to gain the 24th spot on Interbrand’s Top 100 Global Brands list.

Eloqua 100
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Top-10 Demand Generation Vendor Blogs

LeadSloth

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Hubspot Internet Marketing Blog. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. This is my new discovery. Recently, they are writing more posts, and some good ones too! So 11 it is :- ).

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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

The advent of the internet and social media has a lot to do with this. These channels help consumers pick and choose exactly which brands they interact with. However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Instead, they’re logging onto the internet. Now you’re onto something.

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20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. Follow my friend @ noyesjesse.