Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Set up virtual booths with interactive features including images, brochures, data sheets and videos.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

NOVEMBER 10, 2020

A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Review Sites Are Important (Usually).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. 5 Ways Technographics Improve Sales Prospecting. 4. Improve close rates. Key Takeaways.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

SnapApp

APRIL 19, 2013

If you're an avid reader of our blog, which we hope you are, you already know how excited we are about interactive content. Join us for a free MarketingProfs webinar on Tuesday, April 23rd at 1pm ET as we present How to Increase Engagement and Drive Conversions with Interactive Content.

Eloqua 48

Eloqua Webinar Metrics Conversion Content 48

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. Engagement metrics Engagement metrics measure how users interact with your content.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. Improve Close Rates More informed sales conversations. More targeted prospecting.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Content4Demand

OCTOBER 16, 2020

It’s a glimpse into the future of your audience’s sales cycle and enables earlier interactions with your audience. This launch, as well as Triblio’s merger with IDG this summer, were all strategic moves to help Triblio better provide more solutions that address marketers’ most pressing pain points.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. Today, people are far more likely to interact with content when it’s shared by someone they know. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. I love LinkedIn.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Customer Experience Matrix

FEBRUARY 1, 2012

It’s also interactive: you can change the weights assigned to different items and watch the vendors zoom around the quadrant as a result. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. The more you help them get to know and care about each other, the more your community will thrive. . It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Having well designed content isn’t good enough. A data-driven approach to working together. What we do is much more than that.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. Today, people are far more likely to interact with content when it’s shared by someone they know. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. I love LinkedIn.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Litmus

NOVEMBER 9, 2020

Each audience is unique, so blanket statements about ideal send times don’t help anyone. Like Cristal mentioned, something like automated send time optimization tools can be helpful here, too. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Customer Experience Matrix

JUNE 9, 2009

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). The idea is to help the sales rep decide who to call first. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

PathFactory

MAY 2, 2022

Considering the sales teams’ interaction with a prospect makes up approximately five percent of the total pipeline time, it’s imperative for the sales rep to make that count. Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Conversica

OCTOBER 9, 2018

These categories will help you cater your content so that email recipients will be more receptive to your messaging. Set up triggers in your automation system that move contacts to different communication buckets depending on how they interact with your content. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

PathFactory

MAY 3, 2022

The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. Since buyers only spend 17% of their time interacting with vendors, it’s important to ensure the limited time that sales has to convince the buyer count. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Belkins

JANUARY 24, 2021

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Customer Experience Matrix

MARCH 16, 2016

And, yes, Crystal advises you how to interact with others based on those insights, going so far as to suggest changes to your emails to better fit the style of the recipient. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

SnapApp

MAY 22, 2015

Each partner offers their own blend of options, but all are designed to help you incorporate insight gained from SnapApp into your existing marketing automation efforts to build a cohesive marketing ecosystem. The best way to deliver leads to Eloqua is with our Audience App. Adding Interactivity to Landing Pages and Emails.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Ledger Bennett

FEBRUARY 18, 2020

Over time, they create a dedicated group of followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem. Having a well thought out and consistent onboarding process for new employees is very helpful for setting the right tone from the outset.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Ledger Bennett

MARCH 12, 2020

As we all know, events are a significant investment from both a financial and resource point of view, and they’re critical to generating new leads through face to face interaction. Target companies will continue to need to invest in their products and services that will help them grow and transform. Other ways to generate leads.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Outbrain

SEPTEMBER 4, 2019

Marketing automation tools transform many manual, time consuming processes to fast, automated and digital-based, helping marketing departments to better manage, monitor and optimize their day-to-day activities. This supports lead generation processes and helps to drive more customers to the business. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

DECEMBER 22, 2010

The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. And the real money will be made by service vendors who can help marketers fully benefit from these systems.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

SnapApp

AUGUST 29, 2014

Endicia's Interactive Quiz Simultaneously Provides and Collects Information. Endicia is an electronic postage solution which helps businesses save time, money, and resources through more manageable and affordable mailing software solutions. Eloqua Integration Seamlessly Delivers Leads from SnapApp to Database.

Pricing 48

Pricing Price Marketing Management Eloqua 48

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Interactive experiences have come of age. This year, people came up to our booths and asked how we could help them deliver their content in new, engaging ways.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67