Marketing Insider Group

MAY 27, 2023

Ann Handley Image Source: Ann Handley As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Marketing Insider Group can help.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Webbiquity

AUGUST 4, 2020

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space. A third important element is your presenters. Total reviews: 679. ClickMeeting.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

NOVEMBER 10, 2020

Industry events are less impactful for Millennial and Gen Z buyers, though this may change over time, especially post-pandemic. A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). They also need to embrace mobile-friendly media including video and podcasts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Metadata

FEBRUARY 24, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. help marketing teams generate a high velocity of actionable leads by targeting ads at scale to the buying committees of accounts with high buying intent.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Customer Experience Matrix

AUGUST 2, 2012

Coincidentally, I was already planning to write today about industry financials. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. This process was inefficient, time-intensive, and unpredictable.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. Every type of business regardless of industry, niche, or geographical area needs to embrace marketing technologies to swell their consumer base and establish their empire.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Ultimately, this is how brands establish themselves as a valuable industry resource.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. The DemandBase data are the company-level attributes that DemandBase has long assembled: company name, industry, revenue, employees, technologies used, etc.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

PureB2B

MAY 30, 2022

Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. These are just a few of the questions that technographic profiles can help answer your B2B marketing team. What social demographics are to human populations, firmographics are to businesses.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

FEBRUARY 1, 2012

The VEST provides by far the most detailed, objective information available on industry vendors. It includes nearly 200 data points on 21 products, thumbnail sketches of each vendor’s strengths and weaknesses, and three industry quadrants showing leaders in different market segments.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. This can include information about the company’s size, industry, location, and more. inner-city Chicago versus rural Utah), industry, executive title, etc.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Heinz Marketing

NOVEMBER 26, 2021

But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more.

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Any tool that helps streamline your marketing processes is considered marketing automation software. Industry case study. Industry case study. What is marketing automation software?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Smarte

DECEMBER 9, 2021

Essentially, your CRM contains limited data on your prospects, i.e. name, job title, industry, company name, email address, and so on. How Can SMARTe Help Sales? Industry-leading match rates. We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms.

B2B 98

B2B API Eloqua B2B Sales 98

TrustRadius Marketing

JANUARY 8, 2020

I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. An interview guide to help store and manage persona research. Overall, we saw fantastic traction in the industry (browse the nearly 100 articles written by and about Cintell in 2015). How can we help you?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. Don’t get me wrong. I love LinkedIn.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. Don’t get me wrong. I love LinkedIn.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Ledger Bennett

JULY 31, 2020

But on the flip side he also has to help himself – but in his own mind he can’t. Please join the cause, help me smash my fundraising target of £153. We moved to Bucks 6 years ago. He hasn’t been to our house. To put it bluntly it is totally s**t. I feel guilty about it, my mum feels guilty.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Everything Technology Marketing

FEBRUARY 26, 2013

Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Only B2B

OCTOBER 20, 2020

Explicit Data – The information prospect provides such as title, industry, company etc. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead nurturing helps in taking the lead to the last level of buying process.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Customer Experience Matrix

MARCH 16, 2016

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Crimson Marketing

AUGUST 6, 2015

Needle in the data stack: “The power of big data (is) in helping us not only understand more about our customers, but understand more about our future customers,” says Russell about predictive analytics. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Customer Experience Matrix

JUNE 9, 2009

The idea is to help the sales rep decide who to call first. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Ledger Bennett

JANUARY 26, 2020

And because of that, it’s often thought to be a consideration consigned to the hospitality industry which includes hotels and resorts, which is true to an extent. The necessary conditions for revenue management include: • A certain level of predictability within your industry or business. • The basics behind revenue management.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Madison Logic

SEPTEMBER 29, 2020

“Despite health and economic challenges that are adversely affecting many industries, B2B organizations have accelerated their shift to digital, supporting sales goals with performance based objectives,” said Tom O’Regan, CEO, Madison Logic.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Litmus

NOVEMBER 9, 2020

Each audience is unique, so blanket statements about ideal send times don’t help anyone. Like Cristal mentioned, something like automated send time optimization tools can be helpful here, too. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Social Media Use in the Industrial Sector. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Metadata

FEBRUARY 28, 2022

This funding validates the market demand for our technology and will help us develop this technology further.”. Their vision of building the first operating system for B2B marketing is exactly what this industry needs. No other technology was able to provide this amount of efficiency for B2B marketers. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Conversica

OCTOBER 9, 2018

Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company. These categories will help you cater your content so that email recipients will be more receptive to your messaging. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50