| | | LeadSloth | |  Eloqua + Help | 5 articles |
| Page 1 of 1 | Previous | Next | LEADSLOTH JUNE 23, 2009 Inbound Marketing & Marketing Automation Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But that doesn’t help with getting more visitors to your site. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. And that’s where Inbound Marketing comes in. | LEADSLOTH JANUARY 12, 2010 Marketing Automation Trends for 2010 Steve Woods , CTO, Eloqua. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. predictions. | | | | | |
| LEADSLOTH SEPTEMBER 30, 2010 Pardot User Conference Proves They’re a Top Marketing Automation Vendor In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. friendly and extremely helpful employees. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. | LEADSLOTH JUNE 7, 2010  Upcoming Lead Management Events MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. | LEADSLOTH APRIL 29, 2009 Top-10 Demand Generation Vendor Blogs Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. This is my new discovery. Marketbright blog. | |
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