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Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. predictions.

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Upcoming Lead Management Events

LeadSloth

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua.

Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. friendly and extremely helpful employees. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions.

Top-10 Demand Generation Vendor Blogs

LeadSloth

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. This is my new discovery. Marketbright blog.

Inbound Marketing & Marketing Automation

LeadSloth

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But that doesn’t help with getting more visitors to your site. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. And that’s where Inbound Marketing comes in.

How To Strategize For The New Eloqua Release

ANNUITAS

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. Help you keep databases clean with increased speed with the new native contact washing machine app. Improve your speed to lead.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1. What does “Dominate Your Communications” mean?

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Eloqua AppCloud.

Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic. For the modern marketer, everything emanates from changes in the.

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

It's All About Revenue

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share.  Read our Powerpoint and FAQ to understand the drivers for this exciting development.  I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Eloqua enables this by bringing together an understanding of both the “facts” that we can know about a buyer and their “actions”  The facts, such as their title, role, and industry guide us towards understanding if they are likely buyers of our services at some point in the future. Thank you for your continued support and for being part of the Eloqua community.

Oracle and Eloqua: Driving the Modern Marketing Era

It's All About Revenue

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Additionally, the open Eloqua platform will continue to support multiple CRM systems.

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Can Eloqua Skills Help Get You Promoted? [CHART]

It's All About Revenue

months ago, I used  LinkedIn’s search tool  and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).  First of all, I found that a whopping 5,539 professionals are currently listing Eloqua on their online resume. 

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

It's All About Revenue

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services. Connect with him on Twitter @akeroyd. Combining Forces to Align Content and Context.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. three weeks). About Infer.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

It's All About Revenue

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. When we published  The Future of Revenue , the precursor to today’s video, our objective was clear: help create a new category (Revenue Performance Management) by putting our  vision  in historic context.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

It's All About Revenue

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. My Must-Attend Sessions at Eloqua Experience 2013 by Brian Hansford / Heinz Marketing.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a  Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video. It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. No one told me Eloqua cookies had to be accessed via HTTP.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

It's All About Revenue

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Fast-forward Score! Ask a question. Tell

Picture Yourself at Eloqua Experience

It's All About Revenue

So for all those joining us this week at Eloqua Experience , we want to help you share your experience. We’re pumped to see and share your Eloqua Experience! Picture Yourself at Eloqua Experience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Eloqua Experience Instagram

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

It's All About Revenue

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about? Take Notes… but. It’s true! No really.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year.  With strengths in product functionality, financial position, execution, and innovation, Oracle Eloqua had a strong showing on both dimensions, driving its placement in the Leaders quadrant.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

For example, is this a buyer that is researching the question, “Why marketing automation?” or maybe, “Why Eloqua?” or have they even gotten to the point of “Why?”   By engaging early in the conversation, the sales person has a better understanding of how educated the buyer is and can then map relevant activities and content. Buyers don’t want content that sells; they want content that helps them make a buying decision.  The buyer who is in the channels sees my contribution vs. hearing me try to sell.  In the end, this helps me establish a much more credible personal brand. 

10 Tips to Help You Become a ‘Superhero’ Marketer

It's All About Revenue

Here are some tips to help you think about applying the core ‘ideal’ attributes to your marketing strategy to act more like a marketing superhero. 10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Click here  to register.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Email is a critical piece of the tactical mix. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Email is a critical piece of the tactical mix. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline.

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3 Truths to Help Balance Marketing Technology Mayhem

It's All About Revenue

There are hundreds – if not thousands – of marketing platforms, tools and apps to help marketers keep pace with the digital evolution and shifting buyer behaviors. These individuals are helping their organizations to not just survive, but thrive, in the midst of the potential for mayhem. Eloqua’s Profiler is a key player for us. This is our moment.”

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Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

It's All About Revenue

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Here are 5 reasons from former speakers why you should cultivate a role in the Modern Marketing discussion by submitting a speaking proposal for Eloqua Experience 2013!  . 1. Submit your speaking proposal for Eloqua Experience, Oct.

How to Practice Sales Enablement That Helps Reps Rock

It's All About Revenue

Check out Eloqua’s Grande Guide to Sales Enablement. How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call! Now, let’s all do the wave. And you lead with that information.

2 Key Tips To Help Rethink Your Marketing Analytics

It's All About Revenue

Join us for the next Twitter chat Friday June 27 at 4pm GMT/11am EST. Follow and tweet your questions @kristinconnell , including the unique hashtag #Eloquestions. 2 Key Tips To Help Rethink Your Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Have you ever wanted to ask a modern marketing expert a question?

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

Fortunately, three of the industry’s fittest content marketing experts – Joe Pulizzi, CC Chapman and Ann Handley – helped me cook up today’s Grande Guide to B2B Content Marketing , a resource we hope will be delicious and nutritious. View more documents from Eloqua. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best.

6 Tips From John Legend To Help Your Strategy “Get Lifted”

It's All About Revenue

That actually helps me be more creative.” “When you’re writing a great song, it also helps to be truly inspired by your life story. To write a great love song it helps to be in love. Tips From John Legend To Help Your Strategy “Get Lifted” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” 2.

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Why Eloqua is Working with Habitat for Humanity

It's All About Revenue

However, I think maybe tough economic times or perhaps a greater awareness of our world around us has helped redefine the definition of what makes a company cool.  Companies Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Not to mention, we helped a lot of people eat as a result of those 15 minutes. Find what works for you and your organization.

3 Measurement Points to Help Maximize Your Analysis Strategy

It's All About Revenue

Measurement Points to Help Maximize Your Analysis Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore.  Any difference in one of these elements completely changes your result.

3 Truths to Help Balance Marketing Technology Mayhem

It's All About Revenue

There are hundreds – if not thousands – of marketing platforms, tools and apps to help marketers keep pace with the digital evolution and shifting buyer behaviors. These individuals are helping their organizations to not just survive, but thrive, in the midst of the potential for mayhem. In the evolution of my own experience, I have found these three truths to help balance being on the brink in the midst of marketing technology mayhem: 1. Eloqua’s Profiler is a key player for us. Kristin is also a proud marketing nerd. This is our moment.”

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Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. Jeremy: Tell me a little bit about yourself, your role at Eloqua, and the size of the team that is responsible for social media, content marketing, and online communities. At Eloqua the entire company is responsible for social media. 

Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

These assets have helped us attract new visitors to our blog and new names in our databases. Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing.

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Eloqua Book Review: Likeable Social Media

It's All About Revenue

If you’re not ready for such a change, you’re not ready for social media, and as good as Dave’s advice in this book is, it won’t help you. As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Share email. Facebook. LinkedIn.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. But they may be used in race cars, and race cars are not boring. • Tap your internal subject matter experts and help them create personal brands. Some also serve as management platforms, which is helpful. Data is important–but it won’t help you to be creative or “think outside the box.&#. • In social media, be a voice not an echo.

To Score or Not to Score: How Does Your Lead Scoring Strategy Stack Up?

It's All About Revenue

by Jody Mooney | Tweet this Given that Marketing Sherpa estimates that 79% of marketers have not yet established lead scoring, we thought it would be interesting to see how Eloqua’s modern marketers stack up against the rest of their peers. Check out Eloqua’s Grande Guide to Lead Scoring for tips on how to get started. What did we find? So why does it matter? 

Introducing the Oracle Marketing Cloud

It's All About Revenue

Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud. Introducing the Oracle Marketing Cloud is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing.

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Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando

It's All About Revenue

by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers. To help you prep for your trip, here are some of the fun spots and exciting aspects about Orlando. 1. Early bird pricing for Eloqua Experience ends Friday, August 17, so make sure you purchase your tickets today! Disneyworld. Gatorland. Legoland.

Collaborate for the Internet of Customers with 7 Ideas for 2014

It's All About Revenue

The Oracle Eloqua team is no stranger to this mega-conference. We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the  Compendium booth, Modern Marketing Mixer , and downtown San Francisco. Thanks to Marc Benioff for his purpose and profit leadership that is making a difference for many people in need, worldwide.