KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Ultimately, this is how brands establish themselves as a valuable industry resource. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JANUARY 25, 2013

The full research report: B2B Demand Generation Benchmark Report: 2013 Marketing Priorities , includes additional data points, survey background, and a video discussion with Eloqua’s Marketing Programs Director, Elle Woulfe. Eloqua and CMO.com helped coordinate survey information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Obviously calls can help with this problem too. What’s your biggest challenge as a B2B marketer? Converting leads into customers came in 2nd. And demonstrating ROI came in 4 th. Demonstrating ROI.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

JUNE 26, 2014

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area.

SEO 120

SEO B2B Thought Leadership B2B Eloqua 120

KoMarketing Associates

JULY 21, 2015

With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. A place to drive PPC, remarketing and / or social media advertising campaigns. A mechanism for collecting form submissions and / or nurturing existing prospects and customers.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120