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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

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How to use big data to find sponsors for your podcast and blog

Convince & Convert

Affinio collects and organizes insanely detailed information about your Twitter, Instagram, and Pinterest followers, giving you all-new insight into who these people are, and what they consume online. They are more active on Twitter on Mondays and Tuesdays, and from 1pm to 8pm ET. Audience report from Affinio. Very handy!

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SnapApp of the Week: Atmel’s Simply AVR Video Contest

SnapApp

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas).

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Oracle Adopts an Inbound Approach With New Focus on Social Sales

Hubspot

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. Specifically, Oracle has started to encourage its employees to use Twitter to engage with prospects in meaningful, helpful dialogue during the sales process.

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Delivering Episode 13: How Integrations are Driving Email Marketing

Litmus

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Hit us up on Twitter using the hashtag #DeliveringPodcast and let us know how integrations are driving your work. We’d love to hear about it.

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The Sales Playbook to Social Selling

Hubspot

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Make sure to publicize your posts on Twitter and LinkedIn, including all relevant hashtags to ensure it can be easily found.