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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

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How to Audit your Prospect Database to Ensure GDPR Compliance

Televerde

While this summary covers high-level guidelines, it’s important to consult a GDPR expert for details of compliance. Here are some easy guidelines to follow: . How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM?

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Instead, you need to focus on solutions, since all vendors solve problems differently. 6) Marketing expertise by the vendor really, really matters. Marketing changes a lot, and fast.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system.

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5 Strategies to Help Teams Thrive after a Merger

Kapost

Don’t forget content that lives on vendor websites or your Medium account. Determine Brand Guidelines. From here, document your brand guidelines. Benefit : Brand guidelines support alignment and help eliminate never ending updates. After branding guidelines, it’s time to identify common taxonomy.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Some require vendors to co-present with their clients. Google, for instance, has guidelines for their third party quality raters to look for factors such as whether an expert has presented in conferences.