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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Google Search Quality Guidelines. Sometimes they provide new opportunities and directions.

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How to Audit your Prospect Database to Ensure GDPR Compliance

Televerde

While this summary covers high-level guidelines, it’s important to consult a GDPR expert for details of compliance. Here are some easy guidelines to follow: . How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM?

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories are a high-intent channel that can help sellers find and convert more buyers. Need help getting started? As a rough guideline, aim for the top 5. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack. or greater before bidding.

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Webinar Recap: How National Instruments Revamped Its Marketing Planning

Allocadia

Read the recap below to learn how Helena and her teamed turned this framework into reality — and how a change like this can help you gain credibility, alignment and accountability within your marketing organization. Changing How National Instruments Approached Planning. National Instruments is a $1.5

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Creativity and Productivity: The Importance of Focused Downtime

Kapost

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. However, you must do it in guideline with the above “rules” and you must do it by yourself. Nothing helps rebuild my vigor for writing by putting a pen to paper and just writing.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. How Does Leveraging Databases Help Drive ROI? How Does it Work With PPC?