Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 But, ZMOT shows that to be unlikely (as will your Google Analytics). sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 But, ZMOT shows that to be unlikely (as will your Google Analytics). sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

LeadSloth

AUGUST 11, 2009

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Jep: What kind of conversion offers (whitepapers, webinars, trials, etc.)

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SWZD

SEPTEMBER 11, 2019

Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general. They then collaborated to design campaigns and choose channels – whether webinars, physical events, or content syndication – targeted to reach these accounts and decision makers within the accounts.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up. How many webinars are being advertised here? Too confusing.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Outsmarting Google: SEO Secrets to Winning New Business. Advanced Google AdWords. Brian Halligan, Dharmesh Shah.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Here’s a step-by-step for each advertising platform: Google Ads. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Within Google Analytics, you don’t.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

SnapApp

MAY 12, 2015

Not only do assessments produce more conversions than static forms of content, they also require minimal investment (in terms of time and money) compared to a white paper or webinar. A Google search will fetch them lots of products and services similar to yours, and it will likely be a steep learning curve.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Hinge Marketing

AUGUST 15, 2014

Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. If it is a piece of premium content or a webinar sign-up form, they should find themselves on an appropriate “landing page” with any further instructions that may be necessary.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Convince & Convert

OCTOBER 2, 2013

This means partnering with media companies through webinars and sponsored content opportunities to get your content in front of their audience. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. A strategy that never fails is the “rent-to-own” model. For crowdsourcing , look at Crowdsource.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Marketing Insider Group

NOVEMBER 22, 2011

And although we were competing with a webinar by the amazing Nancy Duarte , we still had a strong showing by some super smart people who shared their thoughts on the subject. Eloqua @ BrennerMichael Totally agree, Michael. kmullett A4: Heavy use of Google Analytics annotation tool. Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

And although we were competing with a webinar by the amazing Nancy Duarte , we still had a strong showing by some super smart people who shared their thoughts on the subject. Eloqua @ BrennerMichael Totally agree, Michael. kmullett A4: Heavy use of Google Analytics annotation tool. Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Tracking method – Eloqua. . . 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

MARCH 1, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. He was on the live webinar. He was on a live webinar. And one of his kids opened the door and pelted him inside with a snowball on a live video webinar. You can even ask Alexa! We usually don’t. He has this on tape.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Metadata

DECEMBER 15, 2020

Your Marketing in 2021 Doesn’t Have To” webinar. Grab the slides and webinar recording here. LinkedIn Lead Gen Forms integrate with Marketo, Pardot, Eloqua, plus a few others here. And like we mentioned during the webinar, we’ve seen a whole lot of success with them. Have you found that to be the case too?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Convince & Convert

MAY 18, 2012

If you sort of weighed in on what Google was going to become or whether Google was going to be a fad, just a few years after Google really had hit its stride, you would be very surprised in terms of what it is today and the same is true for a lot of other companies. Eric : Oh yeah, well I have fuzzy memories of the Google IPO.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Customer Experience Matrix

SEPTEMBER 13, 2011

For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Nice, but not unique: Eloqua , Net-Results and SalesFusion have similar connectors and there are probably others. The company is adding Webinar integration, starting with Webex and soon to be followed by ReadyTalk.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

ClearVoice

JULY 20, 2020

Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). Wappalyer offers a browser extension download for Google Chrome, Firefox, and Microsoft Edge. Here are some other great webinar tools to consider. GoToWebinar. GoToWebinar is a great option.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Litmus

AUGUST 4, 2020

You can watch the full webinar on-demand here , but today the focus is on the final component—tools. . Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. . The simplest, and most popular choice , is Google Drive or Microsoft Word. . First, choose an ESP that can grow with you.

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

Convince & Convert

JANUARY 11, 2017

If we’re doing a webinar, I know how many people registered and attended. They want to get more information, so they will go to Google, search my name, the company name Oktopost, get to my website, and hopefully leave their information or fill out a form to get a demo, a whitepaper, webinar, or whatever.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. The presentation template seems like an afterthought; however, a unified presentation, either through Google Slides or PowerPoint, is a powerful unifier for the company. Centralize Your Content.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

KoMarketing Associates

JULY 21, 2015

Webinar Registrations. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Independent Research Reports. Third Party Studies. Analyst Reports / Collateral. Podcast Subscriptions.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Litmus

JANUARY 10, 2020

We’re in the middle of working on a webinar at Litmus about our predictions for the next decade of email marketing. While we’re going to cover a lot of ground in the webinar, one of my focuses is on the email marketing tech stack and where it’s going in 2020 and beyond.

Email Marketing 57

Email Marketing Work Management Planning Marketing Management 57

Customer Experience Matrix

MAY 20, 2009

The only one I personally see as important to a large number of marketers in the immediate future is the Webinar integration, because Webinars are widely popular and integration makes the marketer’s life significantly easier. This brings us back to features. The question is which of these features will turn out to be really essential.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Heinz Marketing

JANUARY 25, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Jason Yarborough: I think it’s really… I just had a webinar about this, but identifying the right partner. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 83

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 83

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Heinz Marketing

JANUARY 22, 2018

For more on this topic, Join us 1/23/18 11am PST for a free 60-minute, live webinar on this topic as well (on-demand afterward). You can subscribe to make sure you don’t miss a single episode at the Google Play or iTunes Store. Or if that lead came into, let’s say, a webinar. Matt: Yeah.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., You can also repurpose your content as a video or webinar.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” There’s actually a really interesting webinar that looks at that area in a lot of depth. Okay, great.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31